# Fragmented Facial Collages A Creative Campaign by 4Creative London for '7 Days' By Armida Ascano | Published 2010-10-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/4creative-london References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/channel_4) & [adsoftheworld](http://adsoftheworld.com/taxonomy/agency/4creative) 4Creative London is an inventive advertising agency whose reputation for inventive, insightful campaigns is carried on with these print ads for a new reality TV show called '7 Days.' The show follows various different types of people living in the notorious Notting Hill neighborhood. Thus, 4Creative London has decided to put together a campaign that touches on the array of different characters and their attributes. The result is a stroke of genius on 4Creative London's part. Displaying a mish-mash of faces, the ads communicate the variety that can be expected from the show. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Fragmented Facial Collages:** An emerging trend in advertising where campaigns use fragmented facial collages to convey diversity and variety. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage fragmented facial collages to create innovative and visually captivating campaigns. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)