# Hydrating Undereye Masks 4AM Skin Debuts its Elevated and Affordable 'Overtime Undereye Masks' By Kanesa D | Published 2022-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/4am-skin References: [hypebae](https://hypebae.com/2022/9/4-am-skin-overtime-under-eye-masks-release-price-info) & [4amskin](https://4amskin.com/?t=1662695296059)  4AM Skin is an emerging Gen-Z-focused beauty company co-founded by Jade Beguelin and Sabrina Sadeghian. The brand champions itself by offering accessible and affordable skincare that is rooted in science while illuminating the idea that luxury “does not exist.” The brand, which debuted in 2021, arrived at a time when consumers were reinventing themselves post-pandemic and prioritizing new skin care products. After the successful launch of the brand’s ‘Rest and Rise’ serums, 4AM Skin has introduced its new ‘Overtime Undereye Masks’ for [on-the-go skincare](https://www.trendhunter.com/trends/glow-rescue-kit). The masks are made using [medical-grade silicone](https://www.trendhunter.com/trends/eye-recovery-pro) and feature 4AM’s “Late Nights, Early Mornings” slogan as its main design. ‘Overtime Undereye Masks’ can be applied over makeup for a quick refresh and reset. They also help to increase hydration and fill fine wrinkles. 4AM Skin’s new ‘Overtime Undereye Masks’ are priced at $16 USD. Image Credit: 4AM Skin ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 27% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Affordable Skincare:** 4AM Skin champions affordable skincare through accessible products rooted in science, presenting opportunities for other companies to provide affordable alternatives to luxury beauty products. - **On-the-go Skincare:** The introduction of 4AM Skin's 'Overtime Undereye Masks' highlights the demand for convenient, on-the-go skincare products, presenting an opportunity for companies to create mobile-friendly skincare solutions. - **Medical-grade Materials:** The use of medical-grade silicone in 4AM Skin's 'Overtime Undereye Masks' showcases the potential for disruptive innovation in the skincare industry through the use of advanced materials. ### Where This Applies - **Skincare Industry:** 4AM Skin's success in the affordable and science-based skincare market presents opportunities for other companies in this industry to create accessible, effective products for consumers. - **Beauty Industry:** The demand for on-the-go skincare and affordable alternatives to luxury beauty products presents opportunities for companies in the beauty industry to expand their product lines and cater to changing consumer preferences. - **Material Science Industry:** The use of medical-grade silicone in 4AM Skin's 'Overtime Undereye Masks' showcases the potential for innovation in the material science industry to create advanced and effective materials for skincare products. ## Related on Trend Hunter - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Reviving Eyecare Sets](https://www.trendhunter.com/trends/angel-eyes-bundle.md) - [Awakening Undereye Patches](https://www.trendhunter.com/trends/jet-lag-eye-patches.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Conveniently Packaged Eye Masks](https://www.trendhunter.com/trends/grace-stella1.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md)