# Border-Inspired Coffee Rebrands 49th Parallel Coffee Roasters is Based in Vancouver, Canada By Rebecca Byers | Published 2016-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/49th-parallel References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/49th-parallel-coffee-roasters.html) [49th Parallel Coffee Roasters](https://www.trendhunter.com/trends/crop-to-cup) is a charming [direct-trade coffee company](https://www.trendhunter.com/trends/directtoconsumer-coffee) based in Vancouver, Canada that recently debuted [new packaging](https://www.trendhunter.com/trends/modernized-coffees). The Canadian coffee roaster takes its name from the longest unguarded border in the world, between Canada and the United States. The redesigned branding for 49th Parallel was created by graphic designer Roger Dario over a yearlong collaboration with the brand, who sought to make the "49" in the logo more prominent. In addition to new coffee bean bag packaging and a new logo, Dario applied the designs to various marketing materials such as tin mugs and business cards. The new merchandise is available at restaurant and cafe partners of 49th Parallel Coffee Roasters, as well as through their own online store on their website. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Direct-trade Coffee:** Opportunity for companies to explore direct-trade coffee business models and create unique branding experiences. - **Collaborative Branding:** Opportunity for graphic designers to collaborate with brands in redesigning packaging and marketing materials. - **Online Retail Expansion:** Opportunity for coffee companies to expand their online retail presence and reach a wider customer base. ### Sectors Adopting This - **Coffee Roasting:** Coffee roasting companies can explore direct-trade models and innovative branding strategies to differentiate themselves in the market. - **Graphic Design:** Graphic designers have a chance to partner with brands to create distinctive packaging and marketing materials. - **E-commerce:** E-commerce platforms can cater to the growing demand for online coffee retail, providing a convenient shopping experience for customers. ## Related on Trend Hunter - [Sustainable Coffee Initiatives](https://www.trendhunter.com/trends/crop-to-cup.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Co-Branded Coffee Whisky Packs](https://www.trendhunter.com/trends/balzacs-coffee-roosters-forty-creek.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md)