<!-- canonical: https://www.trendhunter.com/trends/48h-tshirt -->
<!-- robots: noindex -->

# Odorless Wood-Based Shirts
Xiero's 48h T-Shirt is Made from Wood to Keep You Cool for Two Days

By Grace Mahas | Published 2019-08-30 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/48h-tshirt
References: [kickstarter](https://www.kickstarter.com/projects/cosmira/xiero-the-48h-t-shirt) & [getcosmira](https://www.getcosmira.com/)

The German-based startup, Xiero, recently debuted the 48h T-Shirt that's [sustainably made from wood](https://www.trendhunter.com/trends/wooden-jacket) and designed to be biodegradable and eco-friendly.

The [antimicrobial fabric](https://www.trendhunter.com/trends/rest-and-noble) of the shirt was created from ultra-soft and high-quality material that boasts unique thermoregulating properties to keep you cool and odorless for up to 48 hours. The shirt features a special coating that gives it an extra cooling feature that ensures the shirt and you do not start to sweat. Moreover, the 48h T-Shirt is skin-friendly thanks to its comfortable feel and breathability.

The 48h T-Shirt is perfect for conscious consumers thanks to its sustainable production process and biodegradable fabric. The progressive shirt can be ordered online through [Kickstarter](https://www.trendhunter.com/trends/graftek-basics) and is available in multiple colorways including white, grey, and black in either the v-neck of crew-neck style.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 23% | Activity: 63% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Fashion:** The 48h T-Shirt made from wood offers a disruptive innovation opportunity in the sustainable fashion industry by providing a biodegradable and eco-friendly alternative to traditional fabric.
- **Thermoregulating Materials:** The use of ultra-soft and high-quality material with thermoregulating properties in the 48h T-Shirt presents an opportunity for disruptive innovation in industries like sports apparel and outdoor clothing.
- **Antimicrobial Textiles:** Xiero's 48h T-Shirt, with its antimicrobial fabric, opens up disruptive innovation opportunities in industries such as healthcare and hospitality where odor control and hygiene are crucial.

### Where This Applies

- **Fashion:** The sustainable production process and biodegradable fabric of the 48h T-Shirt create disruptive innovation opportunities within the fashion industry, promoting eco-consciousness and responsible consumption.
- **Sports Apparel:** The thermoregulating properties of the 48h T-Shirt's material offer a disruptive innovation opportunity in the sports apparel industry, providing enhanced comfort and performance for athletes.
- **Healthcare:** The antimicrobial fabric of the 48h T-Shirt can disrupt the healthcare industry by providing clothing options that help maintain hygiene and reduce the spread of infections in medical settings.

## Related on Trend Hunter

- [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md)
- [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md)
- [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md)
- [Wood-Created Progressive Jackets](https://www.trendhunter.com/trends/wooden-jacket.md)
- [Cooling Graphene-Infused Polos](https://www.trendhunter.com/trends/khl-shadow-polo.md)
- [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md)
- [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)
- [Crowdfunded Graphene-Infused Apparel](https://www.trendhunter.com/trends/graftek-basics.md)
- [Anti-Odor Bedsheets](https://www.trendhunter.com/trends/jax-sheets-20.md)
