# Sobering Photo Shoots '484' by Marisa Chafetz Covers Last Year's 483 NY Drunk Driving Deaths By Marissa Brassfield | Published 2010-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/484-by-marisa-chafetz References: [behance.net](http://www.behance.net/Gallery/Drunk-Driving--484/378336) & [wix](http://www.wix.com/marisachafetz/marisa-chafetz-photography) If there weren’t enough reasons before now to [think before you drink](https://www.trendhunter.com/trends/drunk-mode-locker) and get behind the wheel of a car, ‘484’ by Marisa Chafetz has added another. This photo shoot’s name is derived from the 483 [drunk driving deaths](https://www.trendhunter.com/trends/roadwayreport) in the state of New York in 2008. It’s especially sobering as soon as the viewer discovers the model in the shoot has 484 emblazoned on her forehead. Check out more of ‘484’ by Marisa Chafetz above, and keep clicking for more [drunk driving features](https://www.trendhunter.com/trends/tow-to-go) from Trend Hunter’s archives. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Anti-drunk Driving Campaigns:** Opportunity for disruptive innovation in creating unique and impactful anti-drunk driving campaigns using various forms of media. - **Targeted Messaging:** Opportunity for disruptive innovation in creating targeted messaging campaigns aimed at specific demographics that may be more prone to drunk driving. - **Designing for Impact:** Opportunity for disruptive innovation in designing impactful visuals that can evoke an emotional response and create awareness about the consequences of drunk driving. ### Where This Applies - **Advertising:** Advertising agencies can explore creating impactful campaigns that can encourage people to avoid drunk driving. - **Media:** Media companies can create targeted messaging campaigns and use various media channels to raise awareness about the dangers of drunk driving. - **Photography:** Photographers can create thought-provoking visuals that can help bring attention to the issue of drunk driving and its consequences. ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md)