# Sturdy Football League Headwear '47 and Carhartt Work Together to Mark the 2018 NFL Season By Amy Duong | Published 2018-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/47-and-carhartt References: [highsnobiety](https://www.highsnobiety.com/p/47-carhartt-nfl-headwear-collection-buy/) & [47brand](https://www.47brand.com/collections/nfl-carhartt-x-47) '47 and Carhartt join forces once again following its collaboration with MLB headwear options -- this time, the duo marks the beginning of the NFL 2018 season. The Boston-based sports label works with the fashion name as the on-going partnership see a series of durable headwear options that reference the different NFL teams. It uses the signature study duck fabric by Carhartt in a selection of colors including black, navy blue, and brown. This is used to construct four [different headwear options](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) by '47 -- the CAPTAIN, CLEAN UP, MVP, and VUFF KNIT. The CAPTAIN is a structured fit with a flat visor and strapback adjustment, the CLEAN UP is unstructured, with a curved visor, the MVP is a structured fit with a curved visor, and the CUFF KNIT is a beanie. The hat options feature 31 NFL teams and are available for purchase at online and instore at '47, Carhartt, as well as at NFL stadiums. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Durable Sports Headwear:** There's a growing demand for sports headwear that can last longer and withstand rough conditions which opens up an opportunity for manufacturing highly durable sports headwear. - **Athletic-fashion Crossover:** The collaboration of a sports label and a fashion apparel company to create sports merchandise would produce entirely new product ranges and opportunities to find new fans for sports merchandise. - **Customizable Sports Merchandise:** A venture that allows fans to customize their sports merchandise to their liking will attract more customers, which would increase the overall market for sports apparel. ### Industries Being Reshaped - **Sports Apparel:** The Sports Apparel industry can expand by creating a new line of durable headwear that would last longer and can be used under different playing conditions. - **Fashion Retail:** Collaborating with sports apparel businesses to create athletic merchandise can lead to a new line of products for fashion retail businesses. - **E-commerce:** An online store where customers can personalize their sports merchandise apparel could create a new market for custom sports apparel and increase demand for e-commerce platforms in the sports industry. ## Related on Trend Hunter - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Collegiate-Inspired Apparel](https://www.trendhunter.com/trends/todd-snyder-nfl-collection.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md) - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection.md)