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# Online Answer to Black Friday
Cyber Monday Kicks off Online Shopping Season

By Going Like Sixty | Published 2007-11-25 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/46-of-us-will-be-shopping-on-cyber-monday
References: [media.prnewswire](http://media.prnewswire.com/en/jsp/latest.jsp?resourceid=3612821&access=RS)

Cyber Monday is real. A study of 500 working people revealed that fully 46% will shop while at work on Monday. Cyber Monday was coined to designate the Monday after Black Friday and kicks off the [online shopping season](https://www.trendhunter.com/trends/kroger-12-merry-days-of-deals). With more and more retailers offering deals before Black Friday, this trend may not be sustainable.

**Implications** - Online shopping is taking over the retail industry and because of this, many businesses are succeed and others are failing. The surge of [Internet shoppers](https://www.trendhunter.com/trends/holiday-shop) has had a huge impact on consumer purchasing patterns, so businesses should see this shift as an opportunity to strengthen their online brand to move more merchandise.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 68% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Rise of Online Shopping:** The retail industry is experiencing a shift towards online shopping, creating opportunities for businesses to expand their online presence and boost sales.
- **Pre-black Friday Deals:** More retailers are offering deals before Black Friday, indicating a potential disruption to the traditional shopping season and an opportunity for businesses to attract early customers.
- **Internet Shopper Impact:** The increasing number of Internet shoppers is influencing consumer purchasing patterns, presenting businesses with the chance to adapt and tap into this growing market.

### Where This Applies

- **E-commerce:** The rise of online shopping calls for businesses to invest in e-commerce platforms and technologies to stay competitive and meet the evolving customer demands.
- **Retail:** The shift towards online shopping requires traditional retail businesses to develop an omni-channel strategy that integrates their physical stores with online platforms, creating a seamless shopping experience for customers.
- **Marketing:** With the changing consumer purchasing patterns, businesses need to adapt their marketing strategies to effectively reach and engage online shoppers, leveraging digital channels and personalized targeting.

## Related on Trend Hunter

- [Week-Long Holiday Promotions](https://www.trendhunter.com/trends/meijer-black-friday-week.md)
- [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md)
- [Department Store Holiday Sales](https://www.trendhunter.com/trends/friends-and-family-sale.md)
- [Black-Owned Black Friday Initiatives](https://www.trendhunter.com/trends/buyblack.md)
- [Sustainability-Focused Scooter Campaigns](https://www.trendhunter.com/trends/iscooter.md)
- [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md)
- [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md)
- [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md)
- [Festive Online-Only Retailer Events](https://www.trendhunter.com/trends/kroger-12-merry-days-of-deals.md)