# 45 Million-Year-Old Beer Modern Brew from Ancient Yeast By Marissa Brassfield | Published 2008-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/45-million-year-old-beer References: [calpolynewslpoly.edu](http://www.calpolynews.calpoly.edu/magazine/Spring-08/ancient-ale.html) & [fossilfuelsbrewingco](http://www.fossilfuelsbrewingco.com/) Raul Cano has successfully brewed a beer that can honestly be referred to as the only one of its kind in the world--a beer brewed with yeast that is 45 million years old. Cano extracted the yeast from a Lebanese weevil inside ancient Burmese amber. He successfully activated the yeast and did what any self-respecting beer-loving scientist would do--used it to brew [German pale ale and wheat beer](https://www.trendhunter.com/trends/fonio-beer) for what would become known as the Fossil Fuels Brewing Company. Incidentally, Cano's work with prehistoric fossils was a major inspiration for the 'Jurassic Park' movies. He is now a scientist at [California Polytechnic University](https://www.trendhunter.com/trends/wind-and-waves) and uses the sales proceeds from his 45 million-year-old beer to fund research on biofuels at Cal Poly. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 47% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Ancient Ingredient Revival:** Incorporating ancient ingredients or materials with modern technology or processes can create a unique selling proposition for products. - **Biofacture:** Using biological sources, such as ancient yeast, to manufacture products can create sustainable and environmentally friendly solutions. - **Nostalgia Marketing:** Using historical or nostalgic elements in marketing campaigns can create emotional connections with consumers and differentiate products from competitors. ### Industries Being Reshaped - **Craft Beer:** Craft beer companies can differentiate themselves by using unique ingredients, such as ancient yeast, in their brewing process. - **Biofuels:** Using prehistoric fossils and ancient materials can inspire the development of new and sustainable biofuels. - **Entertainment:** Incorporating real-world scientific concepts or historical elements in entertainment media, such as movies like 'Jurassic Park', can create engaging and educational content. ## Related on Trend Hunter - [Ancient Grain Beers](https://www.trendhunter.com/trends/fonio-rising.md) - [Ancient Grain Lagers](https://www.trendhunter.com/trends/fonio-lager.md) - [Engineered Yeast Beers](https://www.trendhunter.com/trends/engineered-yeast.md) - [Beer Brew-Accelerating Bots](https://www.trendhunter.com/trends/miniature-robots.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Fonio Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-1.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Honey-Laced Hoppy Ales](https://www.trendhunter.com/trends/hoppy-ale.md) - [Ancient Grain-Crafted Beers](https://www.trendhunter.com/trends/fonio-beer.md)