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# Geometric Menswear Designs
44Studio's Spring/Summer Lookbook Was Shot by Gorka Postigo

By Riley von Niessen | Published 2017-12-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/44studio
References: [fuckingyoung.es](http://fuckingyoung.es/44studio-springsummer-2018-lookbook/) & [44studio.es](http://www.44studio.es/)

[Avant](https://www.trendhunter.com/trends/avant) garde menswear label Studio44 recently unveiled its Spring/Summer collection for 2018, along with a lookbook that promotes some of the most unique styles that are a part of it.

The lookbook consists of a series of [black and white images](https://www.trendhunter.com/trends/jiyongkim-fw25) that feature a male model who poses in a number of oversized garments. One piece that especially stands out is a structured white button-up shirt that has geometric patterns on either side of the chest, as well as the name of the collection, 'METATRON,' beneath them. Also prominently featured is a pinstripe jacket and a set of pants that match it. Both pieces are extravagantly oversized, making for a statement look that has a lot of versatility.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 96% | Activity: 87% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Avant-garde Menswear:** The market for bold and unconventional menswear designs is growing and could be capitalized on by fashion industry disruptors.
- **Geometric Patterns:** Incorporating distinctive geometric patterns into fashion and accessories could appeal to consumers seeking unique and statement-making items.
- **Oversized Statements:** Fashion brands that create pieces with exaggerated proportions could appeal to consumers looking for bold and unconventional clothing.

### Industries Being Reshaped

- **Fashion:** Established fashion brands and emerging designers alike can disrupt the menswear market by incorporating unconventional and experimental designs.
- **Accessories:** The trend towards geometric patterns also presents an opportunity for jewelry and accessory designers to create statement-making pieces with bold designs.
- **Photography:** Photographers can tap into the demand for bold fashion by collaborating with designers and models to create standout lookbooks and campaigns that highlight unique clothing designs.

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