# Race-Inspired Artful Collaborations Murakami Drops a Special +44 Collaboration with Lewis Hamilton By Amy Duong | Published 2022-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/44-collaboration References: [hypebeast](https://hypebeast.com/2022/10/lewis-hamilton-takashi-murakami-limited-edition-collaboration-drop-release-info) & [plus44.world](http://plus44.world/) [Formula One](https://www.trendhunter.com/trends/petronas-f1) champion Lewis Hamilton works together with artist Takashi Murakami as the duo launch a special new +44 collaboration together. +44 is a brand founded by Hamilton and the limited-edition new range highlights a capsule that surrounds the idea of a "Psychedelic Speed Demon.” Murakami interprets her own perspective artfully to match Hamilton's aesthetic. The collaboration highlights a dreamy look to [race-inspired motifs and garments](https://www.trendhunter.com/trends/levis-x-mclaren) and Murakami speaks about the project, “A few years ago, I was incredibly honored to hear that Sir Lewis Hamilton visited my art exhibition and was a fan of my work. Needless to say, I was so thrilled to be able to collaborate with him on this collection [...] He is known for being a creative and inspirational force at everything he puts his hand to and his new creative lab [Plus 44 World](https://www.trendhunter.com/trends/lifeway-foods-basics-plus) is no different. We’’ve worked together to make each piece reflective of our shared passion for the unique, psychedelic and a celebration of what makes us all different. Those who know Lewis can expect this collaboration to be a reflection of his unmatched talent.” Image Credit: Photo by Rk ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 90% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Psychedelic Fashion:** The collaboration between Takashi Murakami and Lewis Hamilton highlights a trend towards dreamy, psychedelic designs in fashion and apparel. - **Athlete-driven Merchandise:** More athletes are launching their own brands and collaborating with artists and designers to create unique merchandise, presenting opportunities for disruptive innovation in the sports and fashion industries. - **Intersection of Art and Motorsports:** The collaboration between Takashi Murakami and Lewis Hamilton represents an emerging trend of art and motorsports intersecting and collaborating to create new and unique products and experiences. ### Who This Affects Most - **Sports Merchandise:** Athletes like Lewis Hamilton creating their own brands offer opportunities for disruptive innovation in the sports merchandise industry. - **Fashion and Apparel:** The dreamy, psychedelic designs highlighted in this collaboration showcase a trend towards innovative and unique fashion and apparel styles. - **Motorsports:** The intersection of art and motorsports seen in this collaboration presents opportunities for disruptive innovation in the motorsports industry, particularly in areas of branding and merchandise. ## Related on Trend Hunter - [Athlete-Joined High Fashion Capsules](https://www.trendhunter.com/trends/afrofuturism-1.md) - [Artist-Collaborative Luxury Collections](https://www.trendhunter.com/trends/louis-vuitton-and-murakami.md) - [Race Car Pilot Capsules](https://www.trendhunter.com/trends/dior-x-lewis-hamilton.md) - [Artist-Collaborated Sporty Apparel](https://www.trendhunter.com/trends/tokyo-series.md) - [Artful Champagne Collabs](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami.md) - [Playful Expansive Collaborations](https://www.trendhunter.com/trends/collab-with-takashi-murakami.md) - [High-Performance Racewear Collections](https://www.trendhunter.com/trends/mercedesamg-petronas-f1.md) - [Artistic Tech Accessories](https://www.trendhunter.com/trends/casetify-x-takashi-murakami.md) - [Artist-Collaborative Colorful Watches](https://www.trendhunter.com/trends/mp15.md)