# Hunger-Curbing Snack Bars Oh Henry Created a Limited-Edition 4:25 Bar to Satisfy the Munchies By Laura McQuarrie | Published 2018-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/425-bar References: [instagram](https://www.instagram.com/p/Bh9xQE5Bm3q/?taken-by=ohhenrycanada) & [facebook](https://www.facebook.com/OhHenryCanada/videos/vb.328801123825483/1834159586622955/?type=3&theater) Recreational marijuana use will soon be legal in Canada—making it the second country in the world to implement legislation—and Oh Henry is launching a limited-edition 4:25 bar that's branded as a solution for the [munchies](https://www.trendhunter.com/trends/hostess-munchie-mobile). The 4:25 bar is said to be "Specially formulated for the intense hunger that hits 5 minutes after 4:20," with Oh Henry clarifying "It’s edible. It’s not an edible." Fans of the original Oh Henry bar will notice a few key differences, including the fact that the new [limited-edition bar has no chocolate](https://www.trendhunter.com/trends/hu-snacksize-bars), more salty peanuts and caramel fudge. With recreational marijuana legalization in Canada, brands will have ample opportunity to create a variety of snacks and beverages to appeal to consumers by celebrating cannabis culture. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Celebrating Cannabis Culture:** Brands can create a variety of snacks and beverages that celebrate cannabis culture. - **Munchies Solutions:** Opportunity for brands to innovate and create products specifically targeted at satisfying the munchies associated with marijuana use. - **Limited-edition Collaborations:** Collaborations between snack bar brands and cannabis companies to create limited-edition products that cater to the cannabis market. ### Industries Being Reshaped - **Food and Beverage Industry:** Opportunity for food and beverage companies to develop snacks and beverages infused with cannabis or designed to satisfy the munchies. - **Confectionery Industry:** Confectionery companies can explore new flavors and ingredient combinations to create snack bars tailored to cannabis enthusiasts. - **Cannabis Industry:** Cannabis companies can collaborate with food brands to create unique limited-edition products that appeal to the cannabis culture. ## Related on Trend Hunter - [THC-Infused Chocolate Bars](https://www.trendhunter.com/trends/incredibles-monkey-bar.md) - [Chocolate-Coffee Cannabis Bars](https://www.trendhunter.com/trends/cannabis-bar.md) - [Everything Bagel Cannabis Bars](https://www.trendhunter.com/trends/everything-bagel-seasoning-munchies-bar.md) - [Seasonal Cannabis Candy Bars](https://www.trendhunter.com/trends/insa-peppermint-candy-cane-chocolate-bar.md) - [Candy Bar-Inspired Cannabis Chocolates](https://www.trendhunter.com/trends/swifts-stellar-bites.md) - [High-Dose Cannabis Chocolate Bars](https://www.trendhunter.com/trends/grn-big-bar.md) - [Cannabis-Infused Chocolate Bars](https://www.trendhunter.com/trends/smores-infused-edibles.md) - [Munchie-Themed 4/20 Cookies](https://www.trendhunter.com/trends/crunchie-munchie-deluxe.md) - [Cannabis-Infused Beef Jerky](https://www.trendhunter.com/trends/new-beef-jerky.md)