# Hippie Cannabis Photography This Photo Series Documents the 420 Rally in Colorado By Farida Helmy | Published 2014-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/420-rally References: [photos.denverpost](http://photos.denverpost.com/2014/04/19/photos-420-rally-in-denver-april-19-20-2014/) & [420rally.org](http://420rally.org) The latest [420 Rally](https://www.trendhunter.com/trends/pizza-pizza-2) at Civic Center Park in Denver, Colorado, which took place on April 19 and 20, was once again a hit proving that the once underground stoner code has become a strong unshakable movement. The 420 rally is now a worldwide phenomena practiced in different countries around the world to celebrate the marijuana culture and to legalize the industry. The Colorado rallies have become the largest ever and the 2014 two-day event once again attracted thousands of marijuana enthusiasts to collectively [light up](https://www.trendhunter.com/trends/cannabisthemed-lighter) at 4:20 p.m. as the photo series proves. The series shows us how the rally is able to morph such a versatile crown of people from different backgrounds, ages and styles to unite and celebrate the [marijuana culture movement](https://www.trendhunter.com/trends/women-of-weed) and have a few puffs. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 91% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Marijuana Culture Movement:** Disruptive innovation opportunity: Develop innovative products and services that cater to the growing marijuana culture. - **Global 420 Rallies:** Disruptive innovation opportunity: Create platforms and technologies to connect and engage the global community participating in 420 rallies. - **Hippie Cannabis Photography:** Disruptive innovation opportunity: Explore new ways of capturing and showcasing the unique culture and experiences of marijuana enthusiasts. ### Sectors Adopting This - **Marijuana Industry:** Disruptive innovation opportunity: Develop innovative technologies and solutions to meet the demands of the rapidly growing marijuana market. - **Photography Industry:** Disruptive innovation opportunity: Utilize technology advancements to enhance the photography experience and cater to niche markets like cannabis photography. - **Event Planning and Management Industry:** Disruptive innovation opportunity: Create specialized event planning services and platforms tailored to 420 rallies and other marijuana-related events. ## Related on Trend Hunter - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md) - [Celebratory Cannabis NFTs](https://www.trendhunter.com/trends/20-for-all.md) - [Cannabis-Focused Retail Celebrations](https://www.trendhunter.com/trends/420-celebration.md) - [4/20 Cannabis Metaverse Events](https://www.trendhunter.com/trends/flowerverse.md) - [Cannabis Enthusiast-Friendy Retreats](https://www.trendhunter.com/trends/ilgm-x-leafly.md) - [4/20 Coffee Campaigns](https://www.trendhunter.com/trends/stok-x-dk.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md) - [Cannabis-Friendly Pizza Promotions](https://www.trendhunter.com/trends/deals-for-420.md)