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# Celebratory Munchies-Inspired Kits
foodora's 'Hot Box' 4/20 Kit is Cannabis- and Food-Friendly

By Kalin Ned | Published 2018-04-19 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/420-kit
References: [foodora](http://www.foodora.com)

In celebration of "one of the hungriest days of the year," foodora launches a 4/20 kit in partnership with Canadian restaurants. The celebratory merchandise consists of mints, sunglasses and a lighter — all packaged in a handy insulated Hot Box that keeps orders extra hot. The 4/20 kit comes in limited quantities and is available with the order of meals through foodora's website and mobile application.

Restaurants partnering with foodora on this 4/20-friendly endeavor are located in Toronto, Montreal, Quebec City, Calgary, Edmonton and Vancouver. Each establishment is prepared to offer a cannabis-inspired food item. From The Grow Op's 'Granddaddy Purple' in Toronto to the '420 Hemp and Sprouts Burger' from [Burger 320](https://www.trendhunter.com/trends/franken-whopper) in Calgary, foodora's 4/20 kit will definitely be a cool add-on.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 57% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday)

## Key Themes

### Key Themes Behind This Trend

- **Cannabis-themed Kits:** Food and retail companies can create celebratory kits featuring cannabis-themed merchandise and products to capture the 4/20 market.
- **Limited Edition Collaborations:** Collaborations between companies and restaurants for limited edition products can create buzz and drive sales during holidays and events.
- **Insulated Hot Box Packaging:** The use of insulated hot box packaging can enhance the delivery experience of food and other perishable products.

### Where This Applies

- **Food Delivery:** Food delivery companies can partner with restaurants to offer celebratory kits for special occasions and events, creating new revenue streams.
- **Cannabis:** The cannabis industry can partner with food companies to create branded merchandise and limited edition products for holidays and events.
- **Retail:** Retail companies can create celebratory kits featuring merchandise and products for special occasions and events, utilizing collaborations with brands and influencers to drive sales.

## Related on Trend Hunter

- [Holiday Food Delivery Promotions](https://www.trendhunter.com/trends/420-food-promotions.md)
- [4/20-Themed Hearty Meals](https://www.trendhunter.com/trends/blazed-glazed-bundle.md)
- [420-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pre-rolls.md)
- [Munchies-Satisfying Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-420-treats.md)
- [Exclusive 420 Ice Creams](https://www.trendhunter.com/trends/420-ice-cream.md)
- [4/20-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-2.md)
- [420-Themed Restaurant Promotions](https://www.trendhunter.com/trends/fatburger-420.md)
- [Cannabis-Friendly Pizza Promotions](https://www.trendhunter.com/trends/deals-for-420.md)
- [Spicy Snack Boxes](https://www.trendhunter.com/trends/the-hot-chili-rub.md)
