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# Earthy CBD Bath Bombs
Lush Cosmetics' 4:20PM Bath Bomb Supports Rest, Self-Cafe and Mood Elevation

By Laura McQuarrie | Published 2021-02-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/420-cbd-bath-bomb
References: [uk.lush](https://uk.lush.com/products/cbd-bath-bombs/4-20pm)

[Lush Cosmetics](https://www.trendhunter.com/trends/limitededition-bath-bomb) is known for its handmade bath bombs and the company is now exploring the creation of [CBD bath products](https://www.trendhunter.com/trends/sagely-naturals-products), including the 4:20PM CBD bath bomb. This soothing bath bomb is stamped with digits so it reminds of an alarm clock, signaling that it offers time for rest, elevating mood and supporting self-care.

As Lush describes, the product contains cannabidiol or CBD oil, to provide 25mg of CBD per 200g item. In addition to sharing the benefits of CBD, the bath bomb shares the grounding properties and earthy scents of patchouli oil, cleansing cade oil and the warming qualities of pimento berry oil. When dissolved in the bath, the green and pink bath bomb creates colorful, frothy swirls.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 61% | Activity: 51% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **CBD Bath Products:** The rise of CBD products has the potential to disrupt the personal care industry by introducing unique wellness benefits.
- **Natural Ingredients:** The trend towards more natural ingredients, like patchouli oil and pimento berry oil, in personal care products presents an opportunity for companies to tap into the growing demand for clean beauty products.
- **Self-care:** The emphasis on self-care and wellness is a trend that continues to grow, providing an opportunity for companies to market products that promote relaxation and stress relief.

### Industries Being Reshaped

- **Personal Care:** The personal care industry can capitalize on the trend towards CBD-infused products to create innovative and unique offerings.
- **Wellness:** The wellness industry can tap into the trend towards self-care and relaxation by promoting products that promote mental wellbeing.
- **Natural Products:** The natural products industry can take advantage of the trend towards ingredients like patchouli oil and pimento berry oil to create eco-friendly and sustainable personal care products.

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