# Aestheticized Reading Art The '42 Book Wall Sculpture' Transforms the Purpose of Literature By Christopher DeLuca | Published 2011-08-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/42-book-wall-sculpture References: [etsy](http://www.etsy.com/listing/77624528/wall-sculpture-i-know-a-secret-42-books?ref=fp_featured_item) & [etsy](http://www.etsy.com/people/findersandkeepersnet?ref=ls_profile) The 42 Book Wall Sculpture, a project by a Toronto-based artist by the name of Richard, is a very compelling piece that [repurposes books](https://www.trendhunter.com/trends/daon-pottery). Books are objects that are designed to have an alluring aesthetic so that consumers will want to purchase them and this piece celebrates that. Initially, I was not sure what to make of the 42 Book Wall Sculpture but after a bit of digesting, it's clear that the piece works to engage the viewer's interest. The artist claims that all books used would probably never have been read again. **Implications** - The [eco-movement](https://www.trendhunter.com/trends/onyx-aether) has enabled a flurry of creativity by promoting the idea that a product can be re-used and turned into something else. Companies should consider how they can transform part of their [wasted product into something of value](https://www.trendhunter.com/trends/basket-sculptures). Doing so will align their brand with the value of environmental stewardship and thus, attract a large cross-section of consumers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 47% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Repurposing Products:** Companies should consider how they can transform part of their wasted product into something of value. - **Eco-conscious Creativity:** The eco-movement has enabled a flurry of creativity by promoting the idea that a product can be re-used and turned into something else. - **Value of Environmental Stewardship:** Transforming wasted products into something valuable aligns a brand with the value of environmental stewardship. ### Where This Applies - **Publishing Industry:** Publishing companies can explore ways to repurpose unsold books and transform them into unique art or functional objects. - **Fashion Industry:** Fashion brands can incorporate sustainable practices by repurposing unused materials into new designs, thus appealing to eco-conscious consumers. - **Waste Management Industry:** Waste management companies can develop innovative solutions for transforming waste products into useful items, contributing to the circular economy. ## Related on Trend Hunter - [Upcycled Object Exhibitions](https://www.trendhunter.com/trends/nendo-and-daniel-arsham.md) - [Reusable Classical Artwork Exhibitions](https://www.trendhunter.com/trends/recycling-beauty.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Sculptural Wall Desks](https://www.trendhunter.com/trends/sculptural-wall-desk.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Sculptural Bookshelves Designs](https://www.trendhunter.com/trends/sculptural-bookshelf.md) - [Revolving Bright Kinetic Installations](https://www.trendhunter.com/trends/library-of-light.md) - [Detailed Ceramic Book Vases](https://www.trendhunter.com/trends/biblio-bloom.md) - [Abandoned Bikes-Turned Art](https://www.trendhunter.com/trends/objects-from-frames.md)