# Retro-Inspired Graphic-Heavy Fashion 40s & Shorties Taps Angus Cloud from HBO's Euphoria Show By Amy Duong | Published 2020-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/40s-shorties2 References: [hypebeast](https://hypebeast.com/2019/12/40s-and-shorties-holiday-2019-lookbook-collection-angus-cloud-info) & [40sandshorties](https://40sandshorties.com/) 40s & Shorties unveiled its latest seasonal collection and to showcase the fashion designs, the brand taps actor Angus Cloud from [HBO's](https://www.trendhunter.com/trends/the-sopranos-range) popular television show Euphoria. The label draws a strong inspiration from the 90s and early 2000s, with retro aesthetics shining through parallel to some modern detailing as well. The range features graphic-heavy tees, long sleeve tops, hoodies, outerwear, and accessory options as well. The standout item in the range is the Commando [Vest](https://www.trendhunter.com/trends/weighted-vests), which is complete in a captivating all-leopard pattern design. Other notable pieces in the seasonal capsule include the varsity jacket that is decorated with a plethora of patches, the humorous tees, and tie-dye hoodie reading "Coming Soon." Image Credit: 40s & Shorties ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** Opportunity for brands to incorporate nostalgic design elements from the past into their fashion collections. - **Graphic-heavy Apparel:** Opportunity to create fashion designs that feature bold and visually striking graphics. - **Retro-meets-modern Styling:** Opportunity to blend retro aesthetics with modern detailing for a unique and contemporary fashion look. ### Who This Affects Most - **Fashion:** Fashion brands can leverage retro-inspired graphic-heavy designs to attract customers who appreciate nostalgic fashion trends. - **Entertainment:** Opportunity for entertainment brands to collaborate with fashion labels, using popular actors to bring attention to new collections. - **Printing and Design:** Printing and design companies can offer services for creating bold and eye-catching graphic designs for fashion apparel and accessories. ## Related on Trend Hunter - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Dark Vampire-Series Apparel](https://www.trendhunter.com/trends/vampire-slayer-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md)