# Playful Carnival Lookbooks The Latest 40s & Shorties Lookbook Takes Place at a Fun Fair By Malika Renee Butss | Published 2015-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/40s-shorties References: [hypebeast](http://hypebeast.com/2015/8/40s-and-shorties-2015-fall-winter-lookbook) & [40sandshorties](http://40sandshorties.com/collections/shop) The 40s & Shorties Fall/Winter 2015 lookbook is a collection of images that showcase the brand's latest line of apparel in the most exciting way. Featuring two models enjoying a day at the carnival, this lookbook perfectly captures the brand's vibrant aesthetic. Though this lookbook displays the brand's Fall/Winter collection, 40s & Shorties chose an exciting summer backdrop for its latest collection. The fashionable images promote [daring street styles](https://www.trendhunter.com/trends/day-3-capsule-2) and depict models as they indulge in greasy fair food while enjoying [fun theme park rides](https://www.trendhunter.com/trends/the-carnival-golf-collection). In addition to its fun scenery, this 40s & Shorties lookbook also displays the brand's latest clothing range -- a collection that celebrates [pop culture prints](https://www.trendhunter.com/trends/market-x-peanuts) that are riddled across socks, hats and other pieces. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 31% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Pop Culture Fashion:** Disruptive innovation opportunity in creating apparel that celebrates and incorporates popular culture references. - **Playful Lookbooks:** Disruptive innovation opportunity in using creative and fun backdrops to showcase fashion collections. - **Street Style Fashion:** Disruptive innovation opportunity in designing bold and daring streetwear styles. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity in creating apparel that celebrates and incorporates popular culture references. - **Photography:** Disruptive innovation opportunity in using creative and fun backdrops to showcase fashion collections. - **Amusement Parks:** Disruptive innovation opportunity in partnering with fashion brands to create themed experiences and merchandise. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Debut golf fashion series](https://www.trendhunter.com/trends/the-carnival-golf-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md)