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# Inclusive Tech Campaigns
The Institute of Coding Recently Debuted The 404 Not Found Video Series

By Grace Mahas | Published 2020-04-30 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/404-not-found
References: [thedrum](https://www.thedrum.com/creative-works/project/karmarama-institute-coding-404-not-found) & [instituteofcoding.org](https://instituteofcoding.org/)

The Institute of Coding (IoC) recently debuted a new '404 Not Found' video series as part of its CTRL Your Future campaign. Included in the campaign are three videos: 'How can digital tech make fashion sustainable," "[Is gaming accessible](https://www.trendhunter.com/trends/surrey-schools)?" and "How do we address [bias in AI](https://www.trendhunter.com/trends/buildfor2030-initiative)?" The aim of the series is to bring awareness to the need for more [diversity and inclusion across digital education](https://www.trendhunter.com/trends/stem-education) and careers.

The 404 Not Found video series was made in conjunction with Girls in Film — an all-female team that share the CTRL Your Future mission for diversity and inclusivity. The docu-style series delivers a deep-dive into deeply-rooted biases in our society from various industry leaders.

Image Credit: The Institute of Coding

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 20% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Digital Education and Careers:** Opportunity for disruptive innovation in creating inclusive digital education and career pathways for underrepresented groups.
- **Sustainable Fashion Tech:** Disruptive innovation opportunities in developing digital technologies that can make fashion more sustainable and environmentally friendly.
- **Accessible Gaming:** Disruptive innovation opportunities in designing and developing inclusive gaming experiences that cater to individuals with diverse abilities and accessibility needs.

### Sectors Adopting This

- **Technology Education:** Opportunities for disruptive innovation in creating inclusive technology education programs and platforms.
- **Fashion Industry:** Opportunities for disruptive innovation in sustainable fashion tech, integrating digital technology to create more sustainable and ethical fashion practices.
- **Gaming Industry:** Opportunities for disruptive innovation in accessible gaming, designing and developing games that are inclusive and accessible to individuals with disabilities and different abilities.

## Related on Trend Hunter

- [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md)
- [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md)
- [Ethical Tech Programs](https://www.trendhunter.com/trends/institute-for-diversity-certification.md)
- [Inclusive Gaming Initiatives](https://www.trendhunter.com/trends/rnib-and-twitch.md)
- [Inclusivity-Focused AI Initiatives](https://www.trendhunter.com/trends/aigency-amsterdam.md)
- [AI Technology-Focused Training Campaigns](https://www.trendhunter.com/trends/raspberry-pi-foundation.md)
- [STEM Education-Focused Initiatives](https://www.trendhunter.com/trends/stem-education.md)
- [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md)
- [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md)
