# Busily Patterned Chunky Sneakers 400ml Gives the Reebok Instapump Fury a Captivating Design Update By Amy Duong | Published 2019-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/400ml References: [highsnobiety](https://www.highsnobiety.com/p/400ml-reebok-instapump-fury-release-date-price/) 400ml is a graffiti group based in Beijing and it recently contributed to [Reebok's](https://www.trendhunter.com/trends/instapump-fury-94) 3:AM collection with a captivating design of the [iconic Instapump Fury sneaker model](https://www.trendhunter.com/trends/reebok-x-white-mountaineering). The duo work in collaboration to celebrate the graffiti group's heritage, specifically the traditional Chinese art of paper cutting. The sneaker model's uppers are carefully constructed from a [nylon foundation in black](https://www.trendhunter.com/trends/1000-model) before being adorned in contrasting details. The graphics across the sneaker are inspired by graffiti work and decorates the Reebok Pump exoskeleton. It sits on top of a white midsole foundation with some speckled accents to round it all out. The 3:AM series is a content capsule that celebrates late-night lifestyles across a plethora of urban cities all across the world. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 50% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Graphic-inspired Footwear:** The incorporation of graffiti art and traditional Chinese paper cutting in the Reebok Instapump Fury sneaker presents an opportunity for designers to explore incorporating graphic design elements into footwear. - **Collaborative Design Partnerships:** The collaboration between Reebok and 400ml presents an opportunity for brands to partner with artists and creatives to produce unique and captivating designs for their products. - **Late-night Lifestyle Capsules:** The 3:AM series by Reebok presents an opportunity for brands to explore creating content and product lines that celebrate the late-night urban lifestyle. ### Sectors Adopting This - **Footwear:** The use of graphic elements in the design of the Reebok Instapump Fury sneaker presents opportunities for innovation in the footwear industry. - **Fashion:** Collaborating with artists and creatives to produce unique designs presents an opportunity for innovation in the fashion industry. - **Content Creation:** The 3:AM series and other content capsules present an opportunity for innovation in the way brands create and market content to their audiences. ## Related on Trend Hunter - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Anime-Inspired Bold Sneakers](https://www.trendhunter.com/trends/gundam-x-strictg.md) - [Exhibition-Only Sneakers](https://www.trendhunter.com/trends/atmos-x-ghost-in-the-shell-x-reebok.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Purposefully Imperfect Joint Sneakers](https://www.trendhunter.com/trends/kanghyuk.md)