# In-Office Champagne Buttons London's 40 Beak Street Will Be Built to Offer Champagne on Demand By Laura McQuarrie | Published 2017-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/40-beak-street References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2017/04/office-to-install-press-for-champagne-buttons-on-desks/) & [stiffandtrevillion](http://www.stiffandtrevillion.com/architecture/category/workplace) 40 Beak Street in London is set to be demolished and redeveloped as a dazzling five-storey building by Stiff + Trevillion architects. Some of the new features of the space will include a glazed brick facade and door handles that will be unique to the property, as well as champagne-ordering buttons for office workers. This unique office concept takes inspiration from the famous Press for Champagne buttons at Bob Bob Ricard, and will make it possible for those inside the building to easily place orders for cocktails and caviar from the Sticks’n’Sushi restaurant on the ground floor of 40 Beak Street. As far as delivery goes, it is said that a series of "waiter-style lifts" will be used to deliver the food and beverage orders to the connecting offices above. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Office-ordering Buttons:** The installation of champagne-ordering buttons in offices presents an opportunity for disruptive innovation in the office supply industry, creating a new market for customized office amenities. - **Connected Office Spaces:** The use of 'waiter-style lifts' to deliver food and beverage orders to offices signifies a potential disruptive innovation in the building and construction industry, as it opens up possibilities to create smart and connected office spaces. - **Luxury Office Concepts:** The incorporation of upscale features like champagne buttons in office buildings presents a disruptive innovation opportunity for the luxury hospitality industry to expand its services to corporate settings. ### Sectors Adopting This - **Office Supply:** The installation of champagne-ordering buttons in offices presents a disruptive innovation opportunity for the office supply industry to create and market customized office amenities. - **Building and Construction:** The use of 'waiter-style lifts' to deliver food and beverage orders to connected offices signifies a potential disruptive innovation in the building and construction industry, as it opens up possibilities to create smart and connected office spaces. - **Luxury Hospitality:** The incorporation of upscale features like champagne buttons in office buildings presents a disruptive innovation opportunity for the luxury hospitality industry to expand its services to corporate settings and offer unique experiences. ## Related on Trend Hunter - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Bakery Champagne Bars](https://www.trendhunter.com/trends/greggs-champagne-bar.md) - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [Stepped Office Blocky Buildings](https://www.trendhunter.com/trends/landsec.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md) - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Premium Alcohol Dining Rooms](https://www.trendhunter.com/trends/dom-prignon-dining-room.md) - [Artful Listening Wine Bars](https://www.trendhunter.com/trends/goodbye-horses-1.md)