# Anti-Fade Jean Cleansers 3x1 Denim Solution Keeps Pants Fresh and Clean By Sarah Moore | Published 2012-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/3x1-denim-solution References: [coolhunting](http://www.coolhunting.com/style/3x1-denim-solution.php) & [3x1.us](http://3x1.us/products/denim-solution) There are more than a few myths about how to best [care for your jeans](https://www.trendhunter.com/trends/coated-jeans), from not washing them at all to keeping them crisp in the freezer, but for those still willing to get their pants wet the 3x1 Denim Solution is a cost-effective way to help your dungarees stay in tip-top shape. Developed by Scott Morrison, the owner of the 3x1 Denim store in Soho, New York, this solution is the same composition used in his stores to [keep jeans clean](https://www.trendhunter.com/trends/ec3-laundry-additive). It helps to keep the [blue dye from fading](https://www.trendhunter.com/trends/vamoosh-wash-dye) in the wash and avoids the need for dry cleaning. An 8 oz. bottle of the formula will get you through about 15 washes, or longer if you abide by the rule to avoid sudsing up your denim. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Cleaning Solutions:** Disruptive innovation opportunity: Develop a line of eco-friendly cleaning solutions for various textiles. - **Sustainable Clothing Care:** Disruptive innovation opportunity: Create innovative approaches to extend the lifespan and maintain the quality of clothing. - **DIY Clothing Care:** Disruptive innovation opportunity: Design DIY solutions for consumers to care for their clothing at home. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Integrate sustainable and eco-friendly clothing care products into retail offerings. - **Cleaning Products:** Disruptive innovation opportunity: Develop new cleaning products tailored to specific textiles and fabrics. - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to create clothing care solutions that enhance longevity and sustainability. ## Related on Trend Hunter - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Bespoke Laundry Detergents](https://www.trendhunter.com/trends/steamery.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md)