# Juicer-Blender Hybrids Breville's 3X Bluicer Pro Blends, Juices and Can Combine Both By Laura McQuarrie | Published 2020-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/3x-bluicer-pro References: [prnewswire](https://www.prnewswire.com/news-releases/breville-introduces-the-3x-bluicer-pro----and-a-new-beverage-category-is-born-300988964.html) & [breville](https://www.breville.com/us/en/products/bluicers/bjb815.html) Instead of having to choose whether to invest in a blender or a juicer, consumers now have the option of purchasing [Breville's](https://www.trendhunter.com/trends/the-infizz-fusion) newest innovation, the 3X Bluicer Pro. This hybrid appliance can be used for blending, juicing and even introduces a third new beverage category that Breville calls "Bluicing." The space-saving design boasts interchangeable parts and tons of great features for [blending and juicing](https://www.trendhunter.com/trends/ninja-neverclog-cold-press-juicer), including one-touch programs for creating green smoothies, frozen cocktails and crushed ice. Thanks to its unique design, the appliance can be used to combine freshly extracted juice into blends, which has the potential to inspire inventive new drinks and reduce kitchen waste. To introduce the appliance in a fun way, Breville is partnering with [SoulCycle](https://www.trendhunter.com/trends/applicationbased-membership-platform) on a five-city tour to share special Bike and Bluice classes. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 5% | Activity: 42% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Appliances:** The trend of hybrid appliances allows consumers to have multiple functionalities in one product, creating convenience and saving space. - **Blended Juices:** The rise of blended juices opens up opportunities for innovative new drink combinations and reduced kitchen waste. - **Collaborative Marketing:** Collaborative marketing partnerships, such as Breville's partnership with SoulCycle, can help create engaging experiences and build brand awareness. ### Industries Being Reshaped - **Kitchen Appliance:** The kitchen appliance industry can capitalize on the trend of hybrid appliances by developing more products that combine multiple functionalities. - **Beverage:** The beverage industry can take advantage of the trend of blended juices by creating unique and healthy drink options. - **Fitness:** The fitness industry can explore collaborative marketing opportunities with kitchen appliance brands to offer unique fitness experiences and promote healthy living. ## Related on Trend Hunter - [Heated Self-Cleaning Blenders](https://www.trendhunter.com/trends/automatic-blender.md) - [Powerful Combo Blenders](https://www.trendhunter.com/trends/combo-blender.md) - [Functional Tumbler Blenders](https://www.trendhunter.com/trends/ninja-blendboss.md) - [One-Base Appliance Systems](https://www.trendhunter.com/trends/nutribullet-triple-prep-system.md) - [Convenience-Focused Blending Systems](https://www.trendhunter.com/trends/blending-system.md) - [High-Power Portable Blenders](https://www.trendhunter.com/trends/blendjet-2.md) - [Contra-Rotating Blenders](https://www.trendhunter.com/trends/tribest-backspin.md) - [Countertop Supplement Mixers](https://www.trendhunter.com/trends/brezza-supermix.md) - [Reimagined Self-Cleaning Blenders](https://www.trendhunter.com/trends/ascent-x-series.md)