# Luxurious Everyday Collections 3-W-Y Introduces Its Jameson & Cigarettes Capsule Collection By Vasiliki Marapas | Published 2015-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/3wy References: [highsnobiety](http://www.highsnobiety.com/2015/01/10/3-w-y-winter-2015-jameson-cigarettes-capsule-collection/) & [3-w-y](http://www.3-w-y.com/) Fledgling Label 3-W-Y presents its latest offerings for the Winter 2015 collection, titled 'Jameson & Cigarettes,' with a compelling lookbook. The most intriguing aspect of this collection is the way it treats our most prosaic garments; things we wear everyday. I'm talking about the [hoodie, the bomber, the sweatpant](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ); items that we normally wouldn't think much about. Well, it's apparent that the brand has put in a lot of thought into these pieces. It removes [everyday clothes](https://www.trendhunter.com/trends/elevated-athleisure) from the realm of the everyday, raising them to a state of luxury. One piece that particularly stands out is the [raglan sleeve bomber jacket](https://www.trendhunter.com/trends/ys-for-men-x-masses) done in a black Japanese camouflage jacquard. The jacket features other interesting design elements, such as ribbing around the neck and gunmetal snaps on the front. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Elevating Everyday Wear:** Brands are optimizing everyday wear, like the hoodie, bomber, and sweatpant, with unique design elements - **Luxury Streetwear:** Streetwear is becoming more luxurious with the use of expensive materials and intricate detailing - **Small Label Innovations:** Emerging clothing brands like 3-W-Y are introducing new twists to everyday clothing, taking risks and disrupting the fashion industry. ### Where This Applies - **Fashion Retail:** Small and large fashion retailers can capitalize on consumer demand for unique everyday wear by stocking clothing items with fresh twists - **Luxury Goods:** The trend towards luxury streetwear presents a massive innovation opportunity for fashion companies to re-imagine the everyday - **Textile Manufacturing:** As luxury clothing gains momentum in the fashion industry, innovative textile manufacturing techniques will become essential to the success of small and large fashion labels alike. ## Related on Trend Hunter - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)