# Darkly Muted Lookbooks The 3sixteen SS10 Collection Looks Timeless By Meghan Young | Published 2010-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/3sixteen-ss10 References: [swipelife](http://swipelife.com/2010/02/05/3sixteen-springsummer-2010-lookbook/) & [3sixteen](http://3sixteen.com/site/) Always taking a very artistic approach to their [fashion campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25), the 3sixteen [SS10 collection](https://www.trendhunter.com/trends/siegelman-stable-1) is no exception. Featuring a lookbook featuring images that are barely visible, you still can’t knock them for making things interesting. Not to say that the 3sixteen SS10 line isn’t visible at all. Set in New York’s Ace Hotel, the lookbook lends a [timeless feel to the collection](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), perfect for the ‘domestic business’ style they were going for. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 21% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Fashion Campaigns:** Brands can experiment with minimalist or darkly muted fashion campaigns to create timeless, classic looks. - **Artistic Fashion Visuals:** Using highly artistic and visually appealing fashion visuals can attract more customers. - **Timeless Style:** Fashion brands can focus on creating a timeless, classic style that can appeal to a wider audience. ### Industries Being Reshaped - **Fashion:** The fashion industry can experiment with dark, minimalistic visuals to create a timeless and artistic feel in their campaigns. - **Photography:** Photographers can leverage the trend of dark, muted visuals in their fashion shoots to produce visually striking and timeless images. - **Marketing:** Marketing agencies can capitalize on the trend of artistic fashion visuals to create engaging content for their clients' campaigns. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)