# Cowboy-Capped Bottles The 3R Tequila Packaging is Branded for Equestrian Imbibers By Regan Canie | Published 2011-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/3r-tequila References: [thedieline](http://www.thedieline.com/blog/2011/9/19/3r-tequila.html) & [3rtequila](http://www.3rtequila.com/) When 3R Tequila wanted to have their product hit the shelves with a [flashy bottle](https://www.trendhunter.com/trends/laelia-tequila) that would capture both their brand and their backstory, they turned to Redthumb branding agency. The agency took 3R’s [organic agave tequila](https://www.trendhunter.com/trends/el-texano-tequila) and put it in packaging that would be bold enough for the serious sippers and sensitive for the timid taste testers. The 3R company was created as a result of a Mexican love story that made it a natural choice to put a [horse-riding hombre](https://www.trendhunter.com/trends/year-of-the-horse-edition) on the front of the bottle bringing his damsel in distress to safety and alcoholic success. The clear bottles boast a cartoon-like illustration combined with a short story detailing the brands creation and is then topped off with an equestrian-stamped cap. 3R rides off with a marketing win. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Organic Tequila:** Disruptive innovation opportunity: Create sustainable and eco-friendly packaging for organic tequila brands. - **Storytelling Packaging:** Disruptive innovation opportunity: Design packaging that tells a captivating story to engage consumers and differentiate brands. - **Branded Bottle Caps:** Disruptive innovation opportunity: Develop unique and branded bottle caps that add a distinctive element to packaging. ### Who This Affects Most - **Alcoholic Beverages:** Disruptive innovation opportunity: Explore creative packaging solutions for alcoholic beverages to enhance brand image and attract consumers. - **Branding and Marketing:** Disruptive innovation opportunity: Integrate storytelling and unique packaging designs into branding and marketing strategies to create memorable and appealing experiences for customers. - **Sustainable Packaging:** Disruptive innovation opportunity: Develop sustainable packaging options for food and beverage products, such as organic tequila, to meet the growing consumer demand for environmentally-friendly choices. ## Related on Trend Hunter - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Artistic Animalistic Tequilas](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Casino-Inspired Tequila Packaging](https://www.trendhunter.com/trends/highend-tequila.md) - [Hand-Painted Tequila Bottles](https://www.trendhunter.com/trends/maestro-dobel-atelier-trajineras-edition.md)