# Mid-Day Energy Cookies 3pm Afternoon Bites Help to Fuel Productivity & Fight Slumps By Laura McQuarrie | Published 2025-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/3pm-afternoon-bites References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/28231-3pm-launches-energy-cookie) & [3pmbreak](https://3pmbreak.com)  Hitting a wall mid-day, when energy drains and focus fades, can feel like dragging through quicksand—but a nourishing snack like the newly launched 3pm [Afternoon](https://www.trendhunter.com/trends/kitkat-x-afternoon-tea) Bites can be just enough to push through the slump and reset momentum. These plant-based, soft-baked oat cookies for energy are formulated with green tea extract, protein, Immuse LC-Plasmapostbiotic and fiber, and are available in Cranberry/Flaxseed and Dark Chocolate/Almond varieties. These bites by 3pm are hitting the market to help people prepare for a late afternoon crash, support productivity or simply make better snacking choices. With low added sugar, these energy cookies offer an alternative to other snacks and drinks that often lead to big energy spikes and subsequent crashes. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 78% | Activity: 86% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Energy Snacks:** These snacks offer a sustainable and health-conscious alternative to traditional energy boosters, appealing to the growing demand for plant-based innovations. - **Functional Ingredients in Snacks:** Incorporating functional ingredients like green tea extract and postbiotics highlights an emerging trend toward snacks that support specific health benefits. - **Low-sugar Snack Alternatives:** The focus on low-sugar options taps into the increasing consumer preference for snacks that deliver sustained energy without initiating sugar-induced energy crashes. ### Where This Applies - **Health and Wellness Foods:** This sector sees a shift as products like energy cookies align with consumer interest in foods that promote overall well-being and energy maintenance. - **Functional Food and Beverage Industry:** The inclusion of specialized ingredients in everyday snacks marks a pivotal movement in the functional food sector, driving demand for goods that offer more than basic nutrition. - **Snack Food Manufacturing:** The innovation in snack design and ingredient selection underscores a burgeoning trend within the industry to cater to health-conscious, time-strapped consumers. ## Related on Trend Hunter - [Soft-Baked Energy-Boosting Snacks](https://www.trendhunter.com/trends/energy-snack-bites.md) - [Office-Ready Slump Snacks](https://www.trendhunter.com/trends/2pm-2pack.md) - [Dessert-Like Energy-Forward Bites](https://www.trendhunter.com/trends/clif-energy-bites.md) - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookies.md) - [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md) - [Plant-Based Energy Bites](https://www.trendhunter.com/trends/daily-harvest-bites.md) - [Energizing Meal Delivery Campaigns](https://www.trendhunter.com/trends/factor-3-pm-crash-campaign.md) - [Indulgent Caffeinated Snacks](https://www.trendhunter.com/trends/caffeinated-snacks1.md) - [Energizing Chocolate Bites](https://www.trendhunter.com/trends/chocolates-for-energy.md)