# Skateboarding Icon Shoe Releases Daewon Song Collaborates on a New Colorway for the 3MC Adidas By Kalin Ned | Published 2019-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/3mc-adidas References: [adidas](https://www.adidas.com/us/3mc) Team rider Daewon Song launches his iteration of the classic 3MC adidas skateboarding silhouette. The original model is a go-to [skateboarding shoe](https://www.trendhunter.com/trends/skate-authentic-high) that offers premium support, a reinforced upper, an adiprene sockliner, as well as a Geoflex outsole that is ultra-flexible and boasts a strong grip. The collaboration between Daewon Song and the skateboarding imprint delivers an [aesthetically pleasing version](https://www.trendhunter.com/trends/clot-superstar) that is characterized by a [unique checkered weave](https://www.trendhunter.com/trends/thug-club-1) and "raw eyelets [that] punctuate the colorway." The exclusivity of the pair, combined with its premium skating qualities, will surely make it a popular silhouette amongst athletes. The 3MC adidas x Daewon Song collaboration will be made available to consumers on May 9th. The pair retails for $70 USD, making the shoe quite affordable. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Skateboarding Shoes:** Skateboarding companies can collaborate with fashion brands to create exclusive and stylish yet functional shoes for athletes. - **Innovative Skateboarding Shoe Materials:** Shoe manufacturers can develop new materials that are both sturdy and flexible for skateboarding shoes, similar to the Geoflex outsole used in Adidas' 3MC silhouette. - **Exclusive Release Strategy:** Companies can create buzz and boost sales by releasing limited edition, exclusive versions of popular shoe models, similar to the Daewon Song collaboration with Adidas' 3MC silhouette. ### Where This Applies - **Skateboarding Industry:** Skateboarding companies can collaborate with fashion brands to create exclusive and stylish yet functional shoes for athletes. - **Fashion Industry:** Fashion brands can collaborate with skateboarding companies to incorporate functionality and durability in exclusive shoe designs for athletes. - **Shoe Manufacturing Industry:** Shoe manufacturers can develop new materials that are both sturdy and flexible for skateboarding shoes, similar to the Geoflex outsole used in Adidas' 3MC silhouette. ## Related on Trend Hunter - [Collaborative Asymmetric Sneakers](https://www.trendhunter.com/trends/gazelle-shoes.md) - [Skateboarder Collaborative Sneakers](https://www.trendhunter.com/trends/adidas-spezial-2.md) - [Rider-Collaborated Sneaker Series](https://www.trendhunter.com/trends/skate-authentic-high.md) - [Collaborative Chunky Skate Sneakers](https://www.trendhunter.com/trends/always-do-what-you-should-do-1.md) - [Athlete-Collaborative Performance Shoes](https://www.trendhunter.com/trends/dame-x.md) - [Minimal Sleek Skate Sneakers](https://www.trendhunter.com/trends/gazelle-sneaker.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Stealthy Collaborative Bowling Shoes](https://www.trendhunter.com/trends/bowling-shoe-1.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)