# Unbreakable Ad Displays The 3M Security Glass Window Puts Money on the Line By Jennifer Gosnell | Published 2012-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/3m-security-glass-ad References: [hookedonads](http://www.hookedonads.com/3m-security-glass-ad-break-it-and-you-can-take-the-money/) & [6die](http://www.6die.com/2011/11/3m-security-glass-advertisement.html) Putting it all on the line with the new [3M](https://www.trendhunter.com/trends/aipowered-innovation-tool) Security Glass Display, 3M puts [street goers](https://www.trendhunter.com/trends/mwcurated) to the test. Placing $500 in the glass case on the street, 3M asked to see if anyone could break it using only their feet. Winners were given the promise that should they be able to break through to the cash, they would get to keep their winnings. There have since been some pretty intense photos of people attempting to break through the 3M Security Glass to no avail. An [interactive ad](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) of this variety truly tests the product and bares all for the public to judge. In this case, 3M’s risky venture paid off and proved just how unbreakable its glass truly is. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Unbreakable Ad Displays:** Interactive ad displays that test the limits of products and engage the public for branding purposes. - **Security Glass Technology:** The development of advanced security glass technology for various applications including advertising, automotive and architecture. - **Experiential Marketing Campaigns:** Marketing campaigns designed to provide a memorable and interactive experience for consumers that aligns with brand messaging. ### Sectors Adopting This - **Advertising Industry:** Industry players in ad agencies and marketing firms that specialize in creating and executing interactive campaigns like unbreakable ad displays. - **Automotive Industry:** Car manufacturers and aftermarket suppliers who invest in security glass technology to improve the safety and durability of their vehicles. - **Architecture and Construction Industry:** Building developers and companies in charge of designing structures with advanced security measures and materials like 3M Security Glass. ## Related on Trend Hunter - [Unbreakable Wine Glasses](https://www.trendhunter.com/trends/unbreakable-wine-glass.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Next-Gen Technology Glasses](https://www.trendhunter.com/trends/corning-gorilla-glass-victus-2.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Anti-Fingerprint Shatterproof Screen Protectors](https://www.trendhunter.com/trends/glassgo-x.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Three-Dimensional Mixed-Reality Displays](https://www.trendhunter.com/trends/looking-glass-1.md)