# Sticky Stationary Campaigns The 3M Post-It Ads Catch You Red-Handed By Leslie Chen | Published 2011-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/3m-post-it-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/3m_postit_date) & [post-it](http://www.post-it.com/) Grabbing your attention with its resemblance of a crime scene, these 3M Post-it ads are funny and alarming all at the same time. With three different characters in each image, consumers are sure to relate to at least one of them. The 3M Post-it ads are accompanied by the words, "Nothing escapes your mind." As the people are getting caught in the glowing spotlights while running away, it's clear that these ads are showing the Post-it note as a way to capture not only thoughts, but people as well. This [unconventional use](https://www.trendhunter.com/trends/outdoor-advertising-campaign) of the post-it is exactly what makes these images so [humorous](https://www.trendhunter.com/trends/axe-campaign). Capturing exactly what the product is all about, the 3M Post-it ads convey the use of the [sticky note](https://www.trendhunter.com/trends/m-note) to a T. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Funny Ad Campaigns:** Utilizing humor in advertising campaigns can grab consumers' attention and create a memorable impression. - **Unconventional Use of Products:** Exploring alternative uses for products can lead to innovative and unexpected marketing strategies. - **Visual Storytelling in Advertising:** Using captivating visuals can effectively convey a brand's message and engage with consumers. ### Who This Affects Most - **Advertising:** The advertising industry can benefit from incorporating humor and visual storytelling techniques into their campaigns. - **Stationery:** The stationery industry can discover innovative opportunities by exploring unconventional uses of their products in marketing. - **Creative Services:** Creative service providers can offer expertise in developing funny and visually compelling ad campaigns to businesses. ## Related on Trend Hunter - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md)