# Simplified Mixology Guides '3-Ingredient Cocktails' Packs 75 Recipes to Try Out By Michael Hemsworth | Published 2017-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/3ingredient-cocktails References: [uncrate](https://uncrate.com/article/3-ingredient-cocktails/) & [amazon](https://www.amazon.com/exec/obidos/ASIN/0399578544/uncrate-20?tag=trenhunt0f-20) Mixology has become wildly popular with many yet remains something of a mystery to others, so the '3-Ingredient Cocktails: An Opinionated Guide to the Most Enduring Drinks in the Cocktail Canon' recipe book is here to simplify things. The book packs 75 recipes that are all made using just three ingredients to keep them as simple to create as possible. This makes it possible for amateurs to foray into the [world of mixology](https://www.trendhunter.com/trends/complete-bar-set) and for [seasoned individuals](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails) to keep tabs on the classics. The '3-Ingredient Cocktails: An Opinionated Guide to the Most Enduring Drinks in the Cocktail Canon' is organized into sections based on the style of drink including contemporary and classic options. Witty notes are also in the mix by the author, Robert Simonson, to add a bit of humor for you to enjoy while mixing things up. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Simplified Mixology:** Opportunity to create more simplified mixology guides for individuals to learn and create cocktails easily. - **3-ingredient Cocktails:** Opportunity to create more recipe books or guides based on the 3-ingredient cocktail concept for amateurs and professionals to enjoy. - **Humorous Mixology Guides:** Opportunity to add wit and humor to mixology guides to make them more enjoyable and approachable. ### Where This Applies - **Publishing:** Opportunity for publishers specializing in recipe books to create simplified mixology guides for a wider audience. - **Beverage:** Opportunity for beverage companies to create ready-to-drink 3-ingredient cocktails or to promote the use of their products in creating simple cocktails at home. - **Hospitality:** Opportunity for bars and restaurants to create simplified cocktail menus for customers who want to try something new and interesting but without complex ingredients. ## Related on Trend Hunter - [Digital Mixology Guides](https://www.trendhunter.com/trends/digital-mixology.md) - [Cubed Cocktail Kits](https://www.trendhunter.com/trends/teaspressa-classic-cocktail-kit.md) - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md) - [Threesome Ready-to-Mix Cocktails](https://www.trendhunter.com/trends/readytomix-cocktails.md) - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Artisan Campsite Cocktail Books](https://www.trendhunter.com/trends/campfire-cocktails.md) - [Personalized Mixology Apps](https://www.trendhunter.com/trends/mixology-apps.md) - [Craft Cocktail Kits](https://www.trendhunter.com/trends/craft-cocktail-trio.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/death-co.md)