# Safety-Enhancing 3D Zebra Crossings Westminster City Council Adopts an Illusory Road Feature By Kalin Ned | Published 2019-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/3d-zebra-crossing References: [dezeen](https://www.dezeen.com/2019/03/24/first-3d-zebra-crossing-london/) & [westminster.gov.uk](https://www.westminster.gov.uk/) In a bid to make the [streets of London safer](https://www.trendhunter.com/trends/londons-cycleway-network), the [Westminster City Council](https://www.trendhunter.com/trends/lakwena-maciver) places a 3D zebra crossing. The marking has a distinct illusory aesthetic and is intended to capture the attention of drivers and motorcyclists, ultimately encouraging them to slow down when approaching and come to a safe stop if necessary. The 3D zebra crossing is located on St John's Wood High Street in Westminster. The marking is in its trial stage as the council wants to tests the [illusory road feature's](https://www.trendhunter.com/trends/active-worksite) effectiveness before rolling it out across the Westminster borough. The trial will last about a year and the occurrence of road accidents in the area will be closely monitored. Similar concepts of illusory crossing markings have been implemented in other countries like America, New Zealand, India and more. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 54% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Road Safety:** The use of 3D zebra crossings as illusory road features can capture the attention of drivers and motorcyclists, leading to safer streets. - **Illusory Road Markings:** The trial of 3D zebra crossings in Westminster tests the effectiveness of illusory road features in reducing road accidents. - **Global Implementation:** The adoption of similar illusory crossing markings in other countries highlights the trend of using creativity in enhancing pedestrian safety. ### Where This Applies - **Transportation:** The transportation industry can explore the use of 3D zebra crossings as an innovative safety measure to reduce accidents and improve road safety. - **Urban Planning:** Urban planning professionals can consider the integration of illusory road features like 3D zebra crossings to create safer pedestrian environments in cities. - **Road Infrastructure:** The road infrastructure industry can capitalize on the trend of illusory road markings by incorporating 3D zebra crossings in their designs to improve driver awareness and safety. ## Related on Trend Hunter - [Traffic Light-Inspired Benches](https://www.trendhunter.com/trends/traffic-light-bench.md) - [Cyclist Safety-Focused Smart Sensors](https://www.trendhunter.com/trends/cyclist-safety1.md) - [Urban Robot Traffic Safety](https://www.trendhunter.com/trends/polis.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [Character-Like Roadway Bollards](https://www.trendhunter.com/trends/safety-bollard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Safety-Focused Bike Boxes](https://www.trendhunter.com/trends/bike-boxes.md)