# 3D Wall Projections Urbanscreen Casts Moving Art on O.M. Ungers' Galerie der Gegenwart By Bianca | Published 2009-07-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/3d-wall-projections-urbanscreen References: [engadget](http://www.engadget.com/2009/07/27/video-life-altering-3d-projection-splashed-on-german-building/) & [urbanscreen](http://www.urbanscreen.com/) The captivating footage above features Urbanscreen’s 3D projection on the outside of O.M. Ungers’ Galerie der Gegenwart in Hamburg, Germany. It involves a giant hand appearing to press 3-dimensional buttons on the outside of the [art gallery](https://www.trendhunter.com/trends/after-utopia). We’re seeing [innovative wall projections](https://www.trendhunter.com/trends/choice-ai) more frequently as new technologies allow the casting of visuals constructed of light—even HD and 3D images—to be easier, and more cost-efficient than ever. Check out Urbanscreen’s “How it would be, if a house was dreaming” [3D wall projection](https://www.trendhunter.com/trends/reframe-installation) above. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Innovative Wall Projections:** The increasing availability of new technologies is making wall projections of constructed light, including HD and 3D images, easier and more cost-efficient. - **HD and 3D Wall Projections:** The advancements in technology have made it possible to project high-definition and three-dimensional images onto walls, creating immersive visual experiences. - **Artistic 3D Wall Projections:** Artists and designers are leveraging the capabilities of wall projections to create captivating and immersive 3D visuals, blurring the lines between art and technology. ### Where This Applies - **Entertainment:** The entertainment industry can embrace innovative wall projections to enhance live performances, concerts, and events with immersive visual experiences. - **Art and Design:** Artists and designers can explore the creative possibilities of HD and 3D wall projections to create stunning and interactive visual installations. - **Advertising and Marketing:** Wall projections offer a disruptive innovation opportunity for advertisers and marketers to engage and captivate audiences with dynamic and memorable visual campaigns. ## Related on Trend Hunter - [Projected Photo Canvas](https://www.trendhunter.com/trends/pixybeam.md) - [Portable Window Projection Systems](https://www.trendhunter.com/trends/village-concept.md) - [Workstation Projection Units](https://www.trendhunter.com/trends/work-wall.md) - [Expressive Side-Display Projectors](https://www.trendhunter.com/trends/video-bubble-projector.md) - [Connected Lamp-Style Projectors](https://www.trendhunter.com/trends/projector-concept.md) - [Architectural Wall Designs](https://www.trendhunter.com/trends/humanise-wall.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)