# Immersive Real Estate Platforms Realtor.com's 3D Virtual Tours Spotlight a Variety of Residences By Jana Pijak | Published 2017-04-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/3d-virtual-tour References: [prnewswire](http://www.prnewswire.com/news-releases/realtorcom-announces-matterport-3d-virtual-tours-on-for-sale-and-for-rent-home-listings-300431630.html) & [realtor](http://www.realtor.com/) Realtor.com is an iOS app known for offering comprehensive listings of residences for rent and for sale -- its new [3D Virtual Tours](https://www.trendhunter.com/trends/3d-product-tours) feature makes the process of finding one's dream home more interactive and engaging for users. Teaming up with virtual technology brand [Matterport](https://www.trendhunter.com/trends/5g-retail-showcase), the [real estate platform](https://www.trendhunter.com/trends/homa) streamlines the home buying process for users who can access a directory of residences that are sourced from a variety of active apps. Whether for sale or for lease, these listings are made available in one place, ultimately saving users time. Recognizing the importance of experiencing a residence before buying it, Realtor.com's CEO Ryan O'Hara explains that "by leveraging Matterport's 3D technology, the platform is giving home buyers the ability to explore properties they are interested in with virtual tours prior to ever setting foot inside a home." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Virtual Home Tours:** The real estate industry can leverage virtual home tours to give potential buyers immersive experiences of properties before they set foot inside, saving time and resources. - **Augmented Reality Listings:** Platforms like Realtor.com could incorporate augmented reality to enhance the visual experience for users searching for properties. - **360-degree Tours:** 360-degree tours offer real estate companies an opportunity to showcase their properties in an interactive and engaging way, providing potential buyers with an in-depth sense of the property. ### Industries Being Reshaped - **Real Estate:** Real estate companies can adopt immersive technology to enhance listings and streamline the home buying process. - **Virtual Technology:** Virtual technology brands like Matterport can offer their services to real estate platforms to create immersive virtual home tours. - **Mobile Application Development:** Mobile app developers can partner with real estate companies to create cutting-edge apps that incorporate technologies such as virtual reality and augmented reality for enhanced user experience. ## Related on Trend Hunter - [Interactive 3D Mapping Features](https://www.trendhunter.com/trends/interactive-mapping-feature.md) - [AI Virtual Tours](https://www.trendhunter.com/trends/realtour-ai.md) - [Drone Home Touring Tools](https://www.trendhunter.com/trends/zillow-1.md) - [AI Virtual Staging](https://www.trendhunter.com/trends/ai-virtual-staging.md) - [Real Estate Platforms](https://www.trendhunter.com/trends/urban-grid.md) - [AR-Powered Home Renovations](https://www.trendhunter.com/trends/houzz-pro.md) - [Social Media Real Estate Apps](https://www.trendhunter.com/trends/real-messenger.md) - [AI Home Advisors](https://www.trendhunter.com/trends/roleplay-realty.md) - [Ai-Supported Home Apps](https://www.trendhunter.com/trends/zillow-2.md)