# Sustainability-Focused Hiring Initiatives IKEA is Promoting Its Tech Jobs with 3D-Printed Food By Colin Smith | Published 2022-02-02 | Updated 2022-02-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/3d-printed-meatballs References: [greenqueen.hk](https://www.greenqueen.com.hk/ikea-3d-printed-vegan-meatballs/) & [ikea](http://www.ikea.com)  [IKEA](https://www.trendhunter.com/trends/printed-meatballs) has announced that it is hiring for new jobs across its technology and innovation sectors, and that qualified applicants will be able to enjoy the brand's 3D-printed meatballs as part of the interview process. IKEA has outlined commitments to become more sustainable, including remodeling its [IKEA restaurant food offerings](https://www.trendhunter.com/trends/ikea-restaurant). The 3D-printed meatballs are a large part of this commitment, as the restaurant intends to make half of its entire menu plant-based in the future. Part of this interview strategy is the motivation to attract the right applicants. IKEA wants to hire forward-thinking individuals that are motivated towards innovation and technological advancement. With these new hires, the brand will make its services -- from its website and shipping processes to its furniture and packaging processes -- more sustainable and future-proof. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Sustainability-focused Hiring:** Companies are implementing hiring initiatives that focus on sustainability, attracting forward-thinking individuals that prioritize innovation, technology, and sustainability. - **Innovative Interview Strategies:** Companies are implementing innovative interview strategies, like offering 3D-printed food, to attract and secure qualified applicants who are passionate about sustainability and technological advancement. - **Plant-based Menus:** Companies are offering plant-based menus to reflect their commitment to sustainability and attract consumers who are becoming more environmentally conscious. ### Where This Applies - **Retail:** Retail companies are hiring sustainability-focused individuals to develop more eco-friendly products and services and reduce their environmental footprint. - **Hospitality:** Hospitality companies are incorporating plant-based menus and other sustainable practices in their operations, attracting environmentally-conscious customers and reducing their impact on the environment. - **Technology:** Technology companies are investing in sustainability-focused talent to develop innovative solutions that reduce environmental impact and promote sustainability in various industries. ## Related on Trend Hunter - [Plant-Based Printed Meatballs](https://www.trendhunter.com/trends/printed-meatballs.md) - [Recruitment Metaverse Shops](https://www.trendhunter.com/trends/ikea-on-roblox.md) - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md) - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md) - [In-Store Food Concepts](https://www.trendhunter.com/trends/ikeas.md) - [Insect-Targeted Meatballs](https://www.trendhunter.com/trends/seedballs.md) - [Globally Inspired Meatball Menus](https://www.trendhunter.com/trends/all-around-menu.md) - [Refugee-Supporting Workplace Initiatives](https://www.trendhunter.com/trends/ikea-employment-for-refugees.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md)