# Smart City Projections Here Translates Big Data Through 3D Mapping Tools By Jana Pijak | Published 2015-11-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/3d-mapping References: [inavateonthenet.net](http://www.inavateonthenet.net/article/106624/Here-shows-big-data-come-alive-in-3D.aspx) & [youtube](https://www.youtube.com/watch?time_continue=50&v=Hmz7Zif5MlM) Partnering with spatial branding agency Graft Brandlab, 3D mapping company Here created this immersive [smart city projection](https://www.trendhunter.com/trends/urban-data). The projection brings a San Francisco city map to life and translates big data through three-dimensional forms. Showcasing a [3D transportation infrastructure](https://www.trendhunter.com/trends/hightraffic-infrastructure) -- everything from traffic patterns to wireless internet waves -- this CNC-cut sculpture is turned immersive with the help of modern technology. In addition to allowing a connected transportation infrastructure to come to life digitally, Here's 3D mapping technology can also be used by architects, urban planners and designers who wish to translate their vision in a more immersive way. This projection uses real data to explain, perfect and test [urban planning concepts](https://www.trendhunter.com/trends/spark-716) before they become a reality, making it a powerful presentation tool for those designing the world's smart cities. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Immersive 3D Mapping:** The use of 3D mapping technology to create immersive experiences and translate big data into three-dimensional forms. - **Connected Transportation Infrastructure:** The integration of digital technology and data in transportation infrastructure to enhance connectivity and efficiency. - **Smart City Visualization:** The use of real data and advanced visualization techniques to explain, perfect, and test urban planning concepts. ### Sectors Adopting This - **Spatial Branding:** The use of spatial branding techniques to create immersive experiences and connect with audiences in physical spaces. - **Architecture:** The incorporation of 3D mapping technology in architectural design processes to create more immersive and interactive presentations. - **Urban Planning and Design:** The use of advanced visualization tools, such as 3D mapping, to improve urban planning and design concepts and facilitate decision-making. ## Related on Trend Hunter - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [Metaverse-Ready GIS Platforms](https://www.trendhunter.com/trends/metageo.md) - [AI-Powered Cityscape Furniture](https://www.trendhunter.com/trends/smart-urban-furniture.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md) - [Smart City Infrastructure Tech](https://www.trendhunter.com/trends/siliconphotonics.md) - [City Navigation Tools](https://www.trendhunter.com/trends/open-path.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)