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# Urban Illusion Immersion Paintings
Massive 3D Street Art by Edgar Muller

By ali molo | Published 2008-11-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/3d-illusion-painting
References: [3dpaint.blogspot](http://3dpaint.blogspot.com/)

Here are some amazing 3D immersion street paintings.

The German street painter Edgar Muller and a team of artists managed to cover about 280 square meters of a street in paint, making it the largest 3D street art in the world.

The urban installation was created as part of the 2007 Moose Jaw Prairie Arts Festival.

**Implications** - There's something magical about [art becoming part of everyday surroundings](https://www.trendhunter.com/trends/craig-karl2). Like these [3D street paintings](https://www.trendhunter.com/trends/first-kiss-at-last-light), creations that allow for viewers to feel like they can interact and exist within the art will pique interest. Brands and companies looking to find exciting new ways to reach consumers should really consider some type of [visually interactive ad campaign](https://www.trendhunter.com/trends/museum-campaign).

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 96% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What's Driving This Trend

- **Immersive Street Art:** Opportunity for urban environments to be transformed through visually interactive art installations that create opportunities for engagement.
- **3D Advertising Campaigns:** Capability for companies to use visually immersive and interactive ads to grab consumers' attention in new and innovative ways.
- **Interactive Consumer Engagement:** Potential for brands to use immersive and interactive visual experiences to create deeper connections with consumers and build brand loyalty.

### Who This Affects Most

- **Art and Entertainment:** Opportunity for artists and entertainment companies to create immersive and interactive street art experiences that captivate audiences and drive engagement.
- **Advertising and Marketing:** Capability for companies in the advertising and marketing industry to push their boundaries by creating interactive visual advertising campaigns that are more engaging and memorable.
- **Tourism and Destination Marketing:** Potential for tourist destinations and cultural institutions to use visually immersive art installations to attract visitors and create memorable and Instagrammable experiences.

## Related on Trend Hunter

- [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)
- [Immersive Public Art Installations](https://www.trendhunter.com/trends/immersive-public-art-installation.md)
- [Three-Dimensional Art Exhibits](https://www.trendhunter.com/trends/3d-doubt-your-eyes.md)
- [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md)
- [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md)
- [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md)
- [Sensory Museum Experiences](https://www.trendhunter.com/trends/sensory-museum.md)
- [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md)
- [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md)