# Illusory Parabolic Mirrors Opti-Gone International's 3D Holograms Trick the Eye By Laura McQuarrie | Published 2014-09-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/3d-holograms References: [appleinsider](http://appleinsider.com/articles/14/04/24/apples-display-tech-lets-users-interact-with-3d-objects-in-mid-air) & [optigone](http://www.optigone.com/) Opti-Gone International calls its Giant Mirage the "world's most realistic 3D hologram maker," and with such hyper-real [3D holograms](https://www.trendhunter.com/trends/mini-holographic-projector), it's easy to see why. When most people think about holograms, what comes to mind is that kind of hazy, digital bluish wireframe image that is so often used in sci-fi movies. Instead of this, Mirage uses a simple system of [parabolic mirrors](https://www.trendhunter.com/trends/mirroring-dialogue) to trick the eye. Giant Mirage has been installed in numerous [museums, universities and stores](https://www.trendhunter.com/trends/sensory-museum) at the point of purchase, since the objects presented cannot be touched, even though it looks as though you should be able to reach out and grab whatever looks like it's sitting on top of the mirror's surface. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-real 3D Holograms:** Opportunity for companies to create more realistic and immersive holographic experiences using advanced technologies. - **Parabolic Mirror Technology:** Disruptive innovation opportunity for industries to leverage parabolic mirrors for creating optical illusions and enhanced visual experiences. - **Point of Purchase Installations:** Opportunity for retailers and marketers to use holographic displays as a unique and attention-grabbing tool for enhancing product presentations. ### Sectors Adopting This - **Entertainment:** Opportunity for the entertainment industry to revolutionize live performances and create immersive virtual experiences using hyper-real 3D holograms. - **Retail:** Opportunity for retailers to enhance product displays and attract customers through engaging holographic installations at point of purchase. - **Advertising:** Disruptive innovation opportunity for advertising industry to capture attention and create memorable brand experiences using hyper-real 3D holographic technology. ## Related on Trend Hunter - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Free-Floating Holographic Displays](https://www.trendhunter.com/trends/looking-glass-gen2.md) - [Meeting-Enhanced 3D Holograms](https://www.trendhunter.com/trends/holobox.md) - [Colossal Holographic Displays](https://www.trendhunter.com/trends/colossal-holographic-display.md) - [Portable Holographic Displays](https://www.trendhunter.com/trends/looking-glass-go.md) - [Panoramic Holographic Displays](https://www.trendhunter.com/trends/holo-panorama-x.md) - [Three-Dimensional Mixed-Reality Displays](https://www.trendhunter.com/trends/looking-glass-1.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [HDMI-Supported Holographic Displays](https://www.trendhunter.com/trends/hypervsn-smartv.md)