# Advanced 3D In-Car Displays Jaguar Land Rover is Developing a Cutting Edge 3D Head-Up Display By Daniel Johnson | Published 2019-08-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/3d-headup-display References: [carscoops](https://www.carscoops.com/2019/08/jaguar-land-rover-developing-innovative-3d-head-up-display/) & [media.jaguarlandrover](https://media.jaguarlandrover.com/news/2019/08/jaguar-land-rover-develops-immersive-3d-car-experience-head-display-research) Jaguar is developing a futuristic 3D head-up display, with both safety and entertainment capabilities. The 3D head-up display will be able to display relevant safety information, as well as lane departure, navigation, and as improve visibility. The display will also combine augmented reality, which will help drivers with depth perception. The company indicates that with its new display technology, passengers could potentially be able to watch 3D video without requiring a physical screen. Research from Cambridge University's Center for Advanced Photonics and Electronics, CAPE, is also informing some of the development. A number of different technologies from CAPE could be implemented to create a uniquely personal space inside the vehicle. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 56% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Advanced 3D In-car Displays:** Jaguar's development of a futuristic 3D head-up display creates opportunities for immersive in-car entertainment and improved driver safety through augmented reality technology. - **Augmented Reality for Driver Assistance:** Jaguar's incorporation of augmented reality in their 3D head-up display creates room for implementing more advanced driver assistance features to improve driver safety even further. - **Personalized In-car Entertainment:** Jaguar's new 3D head-up display technology opens up opportunities for creating personalized in-car entertainment experiences for passengers without requiring physical screens. ### Sectors Adopting This - **Automotive:** The development of Jaguar's 3D head-up display technology is likely to disrupt the automotive industry by improving the in-car display experience and reducing the need for physical screens. - **Consumer Electronics:** Jaguar's 3D head-up display technology creates opportunities for consumer electronics companies to integrate AR capabilities into their in-car entertainment products. - **Smart Home:** Jaguar's collaboration with Cambridge University's CAPE could lead to new smart home technologies that could be incorporated into future connected cars. ## Related on Trend Hunter - [Multimedia Smart Cockpit Technologies](https://www.trendhunter.com/trends/smart-cockpit-technology.md) - [AR Vehicle Displays](https://www.trendhunter.com/trends/augmented-reality-windshield.md) - [Self-Driving Vehicle Cockpit Designs](https://www.trendhunter.com/trends/samsung-display-digital-cockpit.md) - [Panoramic Automotive Cockpits](https://www.trendhunter.com/trends/automotive-cockpit.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Innovative Smart Cockpit Designs](https://www.trendhunter.com/trends/smart-cockpit.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [Panoramic Holographic Displays](https://www.trendhunter.com/trends/holo-panorama-x.md)