# 3D HD Projection Obscura Creates Fantastic Urban Light Shows By TopDog | Published 2009-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/3d-hd-projection References: [gizmodo](http://gizmodo.com/5226884/no-this-dancing-buildings-bricks-are-not-falling-like-tetris) & [obscuradigital](http://www.obscuradigital.com/) Obscura Digital used [seven perfectly-mapped HD projectors](https://www.trendhunter.com/trends/dangbei-s7-ultra-max) to make downtown San Francisco look like a live 3D video game. The flexibility of Obsura’s software made the setup of this monolithic feat possible in just a few days' time. You can take a peek at the magnificent [giant HD light show](https://www.trendhunter.com/trends/cirque-du-soleils) in this video. The buildings appear as if they come to life in a spectacle of light that reacts to architecture and texture. This massive projection is the latest in a series of 3D stunts that Obscura has accomplished, which also includes the iGoogle launch in NYC and the [YouTube](https://www.trendhunter.com/trends/dangbei-mars) symphony. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 28% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **3D Urban Light Shows:** Using mapped HD projectors to create immersive visual experiences in outdoor urban settings. - **Flexible Projection Software:** Customizable projection software that can create complex visuals and 3D effects. - **Interactive Building Projections:** Creating interactive light shows that react to the architecture and texture of buildings. ### Where This Applies - **Event Production:** Creating dynamic and interactive experiences for live events and urban festivals. - **Architecture and Design:** Incorporating projection mapping technology as a new form of dynamic and interactive building design. - **Tourism:** Using projection mapping technology to create immersive and interactive visual experiences for tourists. ## Related on Trend Hunter - [Colossal Holographic Displays](https://www.trendhunter.com/trends/colossal-holographic-display.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [HDMI-Supported Holographic Displays](https://www.trendhunter.com/trends/hypervsn-smartv.md) - [Crystal-Clear 4K Projectors](https://www.trendhunter.com/trends/ultra-shortthrow-projector.md) - [Tiny Animated Laser Projectors](https://www.trendhunter.com/trends/laserabc-laser-show-projector.md) - [Revolutionary Long-Throw Projectors](https://www.trendhunter.com/trends/longthrow-projector.md) - [High-Resolution Triple-Laser Projectors](https://www.trendhunter.com/trends/aetherion-projector.md) - [Ultra-Bright Laser Projectors](https://www.trendhunter.com/trends/optoma-uhz68lv.md) - [Laser Projection Systems](https://www.trendhunter.com/trends/xr10-laser.md)