# Dynamic Online Shopping The New Barneys Magalog Requires 3D Glasses for Viewing By Summer Luu | Published 2010-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/3d-glasses-magalog-barneys References: [marketwatch](http://www.marketwatch.com/story/ctn-digital-selected-by-barneys-new-york-for-the-3d-denim-mailer-2010-08-30?reflink=MW_news_stmp) & [barneysmag](http://www.barneysmag.com/) Take a look at [Barneys](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york)’ new online magazine layout titled, “[Denim Delight](https://www.trendhunter.com/trends/freaks-store-and-umbro)” and you will notice hazy, blurry images. No, there isn't anything wrong with your eyes, but you would actually need to wear 3D glasses to correctly view the current Barneys magalog. These 3D glasses allow models and merchandise to pop out at you, making you feel as if you can snatch it up and put it in your closet. The Barneys magalog also includes videos and audio. In implementing this exciting new feature, Barneys is taking the initiative to create a more interesting and engaging experience for online shopping. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Interactive Online Shopping:** Barneys' use of 3D glasses for viewing their magalog creates an immersive and engaging online shopping experience. - **Enhanced Visuals:** The use of 3D glasses allows models and merchandise to pop out, providing a more dynamic and memorable way to showcase products online. - **Multimedia Integration:** Barneys' incorporation of videos and audio in their magalog demonstrates the trend of integrating various forms of media to enhance online shopping experiences. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can leverage the use of 3D glasses and interactive elements to create innovative and immersive online shopping experiences. - **E-commerce:** The e-commerce industry can explore the trend of enhanced visuals and multimedia integration to differentiate their platforms and appeal to tech-savvy consumers. - **Publishing:** Publishing companies can adopt the use of 3D glasses and multimedia elements to revitalize traditional print magazines and engage readers in new and exciting ways. ## Related on Trend Hunter - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md)