# Camo-Patterned Tech Outerwear Stone Island and Browns Work Together on the 3C-PU Desert Camo Print By Amy Duong | Published 2020-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/3cpu-desert-camo References: [hypebeast](https://hypebeast.com/2020/1/stone-island-desert-camo-browns-spring-summer-2020) & [brownsfashion](http://brownsfashion.com/) [Stone Island](https://www.trendhunter.com/trends/dior-and-stone-island) works in collaboration with luxury retailer Browns on a new collection is tech apparel that is adorned in an exclusive camouflage detail entitled the '3C-PU Desert Camo.' The collection features six items in total and all of the items feature the print -- it is showcased across the selection of outerwear, trousers, as well as sweaters. The standout item in the range is the jacket as it is constructed from a durable cotton rep blend that is then mixed together with Cordura ultra twisted yarn. The pattern features 3 tonal pigments that are carefully printed on before it is complete with a black raise to finish and a shiny polyutherane print. [Lee](https://www.trendhunter.com/trends/lee-lqd) Goldup, menswear buyer at Browns states, Stone Island is a brand ingrained in British youth and street culture. Initially adopted on the terraces in the ’80s, [Stoney](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit) has grown to be one of the most important in streetwear. Renowned for boundary-pushing technology and innovative fabrics, the brand is constantly evolving and used as a testbed in garment technology.” Image Credit: Browns ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Camo-patterned Tech Apparel:** The trend of combining high-quality technology with camouflage prints in apparel designs, appealing to a young market seeking both function and fashion in their clothing. - **Collaborative Collections:** The trend of luxury retailers partnering with popular brands to offer exclusive collections, creating fresh interest in the market and expanding brand recognition to a broader audience. - **Innovative Textiles:** The trend of pushing the boundaries of fabric and material innovation, introducing new textures and functions to the market. ### Who This Affects Most - **Fashion Retail:** Using unique fabrics and patterns chosen to appeal to consumers with an interest in both technology and fashion, this collection sets trends in the retail market, appealing to a young demographic. - **Outdoor Apparel:** The combination of fashionable and functional outdoor apparel suits a growing trend towards versatile, long-lasting clothing with the latest technology embedded in the design. - **Textile Manufacturing:** The utilization of innovative materials and fabrics presents an opportunity for textile manufacturers to meet new or emerging markets' demands for technological advancements embedded in their clothing. ## Related on Trend Hunter - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Exclusive Luxe Technical Fashion](https://www.trendhunter.com/trends/dior-and-stone-island.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Metal-Infused Jackets](https://www.trendhunter.com/trends/stone-islands-metal-mesh-jacket.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Dynamic Collaborative Technical Sneakers](https://www.trendhunter.com/trends/574-shoe.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Camo Concept Technical Sneakers](https://www.trendhunter.com/trends/991v2-ghost.md)