# Throwback Burger Debuts A&W Has Just Released a New 3/9 Lb. Burger By Katherine Pendrill | Published 2021-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/39-lb-burger References: [fastfoodpost](https://www.fastfoodpost.com/aw-releases-new-3-9-lb-burger/) A&W is cleverly making up for a decades-old marketing fail with the release of its new 3/9 lb. Burger. Back in the 1980s, A&W released a hefty 1/3 Pound Burger that was designed to compete with McDonald's iconic Quarter Pounder. While A&W's burger was bigger and juicer than McDonald's Quarter Pounder, consumers wrongly assumed A&W's burger was the smaller of the two. As a result, the campaign went down in history as a major failure. Now, the brand is turning that failure on its head by releasing a burger that tells fans exactly what it's all about. A&W's new 3/9 lb. Burger is a clever rebranding of the original 1/3 Pound Burger. The new version features two 100% US Beef patties, two slices of American cheese, bacon, lettuce, tomato, onions, pickles, and mayo, all served on a lightly toasted bun. The new 3/9 lb. Burger is now available at all participating A&W locations across the U.S. for a limited time, Image Credit: A&W ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bigger Burger Trend:** There is an opportunity for restaurants to offer larger burgers and compete with iconic brands, like McDonald's, by highlighting the size of their burgers. - **Rebranding Strategy Trend:** Restaurants can rebrand and promote menu items that were unsuccessful in the past to generate new interest and customers. - **Limited Time Menu Item Trend:** Offering limited-time menu items can create a sense of urgency and encourage customers to try new items they might not have otherwise. ### Who This Affects Most - **Fast Food Industry:** Fast food chains like A&W can capitalize on the popularity of burger chains and compete by offering unique and innovative menu items to attract customers. - **Restaurant Industry:** Restaurants can learn from the rebranding strategy of A&W and market their previously unsuccessful menu items to create new interest and customers. - **Limited-time Menu Industry:** The limited-time menu industry is an opportunity for restaurants to create seasonal menus items, special promotions, and exclusive menu items to increase sales. ## Related on Trend Hunter - [Cheeky Competitor-Inspired Burgers](https://www.trendhunter.com/trends/the-big-way.md) - [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md) - [Savory Stacked Burger Menus](https://www.trendhunter.com/trends/stacker-burgers.md) - [Chef-Created QSR Burgers](https://www.trendhunter.com/trends/bestburgerever-burger.md) - [Snack-Sized Pickle Burgers](https://www.trendhunter.com/trends/dill-pickle-buddy-burger.md) - [Big Appetite-Satisfying Burgers](https://www.trendhunter.com/trends/big-arch.md) - [Onion Soup-Inspired Burgers](https://www.trendhunter.com/trends/french-onion-double-cheeseburger.md) - [Mammoth Milestone-Celebrating Burgers](https://www.trendhunter.com/trends/125-lb-fatburger.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md)