# Temperature-Regulating Pillows The 37.5 Pillow By Sleep Country Maintains Ideal Sleep Temperatures By Niko Pajkovic | Published 2022-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/375-pillow References: [sleepcountry](https://www.sleepcountry.ca/375-pillow/product/21375PIL)  Canadian mattress and bedding retailer [Sleep Country](https://www.trendhunter.com/trends/cooling-pillow1) has teamed up with 37.5 Technology, a material technology supplier specializing in cutting-edge thermoregulation products, to launch the '37.5 Pillow.' As its name suggests, 37.5 Technology's signature product has been designed to maintain the [ideal core temperature](https://www.trendhunter.com/trends/night-sweat-menopause-bedding) of 37.5 degrees Celsius. In the case of bedding, the tech accomplishes this by wading off humidity and moisture when users are too hot, and leveraging its built-in active particles to warm them up when they're too cold. With 37.5 Pillow, the company's patented technology is incorporated directly into the [fiber composition of the pillow](https://www.trendhunter.com/trends/cotton-house-copper-infused-pillow). Because of this, it uses a sleeper's own infrared energy to rapidly draw water vapor off their skin before it has time to condense into liquid moisture. The diffusion of this water vapor creates a cooling effect, eliminating a key source of discomfort, odor and bacteria. What's more, the shell of the pillow is made from a blend of 300 thread count cotton and 37.5 fibers, while its fill consists of 37.5 and Loftelle down alternative fibers. Image Credit: Sleep Country ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 93% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Thermoregulating Bedding:** The integration of cutting-edge thermoregulation technology into bedding products presents an opportunity for disruptive innovation in the bedding industry. - **Infrared Energy Draw-off:** The use of infrared energy to draw water vapor off a sleeper's skin before it condenses presents an opportunity to disrupt the comfort and hygiene sectors of the bedding industry. - **Active Particles for Temperature Regulation:** The use of active particles to regulate temperature in bedding products presents an opportunity for innovation in the technology and materials used in bedding manufacturing. ### Where This Applies - **Bedding:** The 37.5 Pillow presents a disruptive innovation opportunity for the bedding industry to leverage thermoregulation and active particle technology. - **Comfort:** The infrared energy draw-off feature of the 37.5 Pillow presents an opportunity for the bedding industry to improve sleeper comfort and disrupt traditional bedding materials and design. - **Hygiene:** The technology used in the 37.5 Pillow that draws moisture off the skin before it can condense into liquid presents an opportunity for innovation in hygiene-focused bedding products. ## Related on Trend Hunter - [Thermo-Regulating Cooling Pillows](https://www.trendhunter.com/trends/cooling-pillow1.md) - [Triple-Layer Cooling Pillows](https://www.trendhunter.com/trends/night-ice-performance-pillow.md) - [Supportive Cooling Pillows](https://www.trendhunter.com/trends/casper-hybrid-pillow.md) - [Infrared Technology Pillows](https://www.trendhunter.com/trends/infrared-dream-pillow.md) - [Breathable Moisture-Proof Pillows](https://www.trendhunter.com/trends/pause-sleep-copper-pillow.md) - [Advanced Brain-Cooling Pillows](https://www.trendhunter.com/trends/brain-sleep-pillow.md) - [AI-Powered Pillow Covers](https://www.trendhunter.com/trends/eight-sleep-1.md) - [Smart Cooling Pillow Covers](https://www.trendhunter.com/trends/pod-pillow-cover.md) - [Copper-Infused Cooling Gel Pillows](https://www.trendhunter.com/trends/copper-cooling-gel-pillow.md)