# Temperature-Regulating Apparel Norse Projects Announces The Launch of Its New 37.5 Collection By Niko Pajkovic | Published 2022-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/375-collection References: [hypebeast](https://hypebeast.com/2022/3/norse-projects-37-5-collection-release-details) & [norseprojects](https://www.norseprojects.com/page/overcoming-elements-heat-like-fire) Copenhagen-based fashion label Norse Projects has announced that it will be following up its recently released [GORE-TEX](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection) capsule with an all-new collection dubbed '37.5.' The name for the capsule is derived from the technology utilized in each garment, which is designed to [regulate core temperatures](https://www.trendhunter.com/trends/advanced-thermoregulation) at the ideal level of 37.5 degrees Celsius. To achieve this, the unique technology embeds active particles into the material to combat heat and cold; the unique fabric knows when to [remove sweat and warmth](https://www.trendhunter.com/trends/cooling-collection) when a wearer is overheated, and when to trap energy when a wearer is cold. The collection includes two main items, half-zip hoodies, and two t-shirt styles, both of which come in 'Deep Sea Green' and 'Utility Khaki' colorways. Both pieces are currently available to purchase from Norse Projects' website. Image Credit: Norse Projects ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Temperature-regulating Apparel:** Innovation opportunity for apparel companies to incorporate temperature-regulating technology into their garments. - **Active Particles:** Opportunity for companies to create materials with embedded active particles to regulate temperature. - **Sweat Removal Technology:** Opportunity for companies to develop sweat activation materials that remove sweat to regulate temperature. ### Sectors Adopting This - **Fashion:** Fashion companies can utilize temperature-regulating technology to create clothing that enhances comfort and performance. - **Sports:** Sports apparel companies can incorporate the technology into their clothing to improve athlete performance and recovery. - **Medical:** Medical companies can use the technology to create garments for patients to regulate their body temperature for various conditions. ## Related on Trend Hunter - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Technical Outdoor Capsule](https://www.trendhunter.com/trends/nse-nordica.md) - [Thermal Layering Systems](https://www.trendhunter.com/trends/uniqlos-heattech.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [High-Performance Weather-Resistant Gear](https://www.trendhunter.com/trends/insulated-tech-collection.md) - [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md) - [Performance-Focused Cooling Collections](https://www.trendhunter.com/trends/cooling-collection.md)