# Millennial-Centric Grocery Stores Enjoy Quality-Meets-Value Shopping at 365 by Whole Foods Market By Meghan Young | Published 2015-06-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/365-by-whole-foods-market References: [fastcompany](http://www.fastcompany.com/3047337/fast-feed/whole-foods-targets-millennials-with-new-chain-called-365) & [wholefoodsmarket](http://www.wholefoodsmarket.com) Taking on such [millennial-friendly grocery stores as Trader's Joe](https://www.trendhunter.com/trends/trader-joes-pronto), 365 by [Whole Foods Market](https://www.trendhunter.com/trends/amazon-grocery) is set to launch sometime next year. Its name refers to the companies already existing [Everyday Value](https://www.trendhunter.com/trends/everyday-dose-launches) products, which will be front and center at this new establishment. Since Whole Foods itself targets a very specific consumer, it's only natural that the chain would want to offer an alternative to attract more demographics. In regards to 365 by Whole Foods Market, Whole Foods exec Jeff Turnas says, "We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient. A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Millennial-centric Grocery Stores:** Whole Foods is launching 365, a grocery store targeting millennials with a focus on Everyday Value products and a quality-meets-value shopping experience. - **Alternative Grocery Store Chains:** Competition in the grocery industry is increasing with the rise of alternative chains like 365 by Whole Foods Market. - **Efficient Grocery Shopping:** Innovative technology and a curated product mix at grocery stores like 365 by Whole Foods Market are transforming the way consumers shop for groceries and offering opportunities for disruptive innovation. ### Where This Applies - **Grocery Stores:** The rise of millennial-centric grocery stores like 365 by Whole Foods Market is disrupting the traditional grocery store industry and creating new opportunities for growth and innovation. - **Retail:** Alternative grocery store chains like 365 by Whole Foods Market are transforming the retail industry by catering to specific demographics with unique shopping experiences. - **Technology:** Innovative technological solutions at grocery stores like 365 by Whole Foods Market are transforming the way consumers shop for groceries and offering opportunities for disruptive innovation in the technology industry. ## Related on Trend Hunter - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Store-Brand South Asian Curries](https://www.trendhunter.com/trends/madras-curry.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Wellness-Focused Retailer Ranges](https://www.trendhunter.com/trends/wellness-products.md) - [Crave-Worthy Nutritious Food Brands](https://www.trendhunter.com/trends/well-market.md)