# Flipping Photographic Devices The 360Vision Camera Unhinges to Capture a Wide Variety of Angles By Amelia Roblin | Published 2012-12-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/360vision-camera References: [yankodesign](http://www.yankodesign.com/2012/12/14/panorama-perfected/) & [ifdesign.de](http://www.ifdesign.de/) The versatility of the 360Vision Camera solves two major problems with modern [point-and-shoots](https://www.trendhunter.com/trends/modular-camera) as well as a slew of other smaller ones. The desire for a [rear-facing lens](https://www.trendhunter.com/trends/rollei-powerflex-x8-dual-lens) is eliminated and so is the need for a tripod. Entered into the 2012 iF Design Talents, Wang Tong's digital camera concept is quite the dextrous device. It's remarkably thin and comprises two sandwiched parts that can be opened up from a single flexible hinge in one corner. While the lens and shutter, the zoom feature, the flash and the storage are all contained within the front portion, the rear serves as a broad display screen. The innovative 360Vision Camera can be flipped around to pitched position and placed for stability. A different configurations provides a backwards-facing preview of self-snapping subjects. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Photographic Devices:** The trend of creating cameras with multiple angles and configurations allows for increased flexibility in capturing images. - **Eliminating the Need for Tripods:** The trend of designing cameras that can be stabilized without the use of tripods offers convenience and ease of use for photographers. - **Innovative Camera Displays:** The trend of incorporating broad display screens in cameras provides users with a better view and preview of their shots. ### Sectors Adopting This - **Photography Equipment Manufacturing:** Manufacturers in the photography equipment industry can capitalize on the trend of creating versatile photographic devices to attract customers and meet their evolving needs. - **Travel and Adventure Photography:** The travel and adventure photography industry can benefit from the trend of eliminating the need for tripods, as it allows photographers to capture spontaneous shots without the hassle of setting up equipment. - **Consumer Electronics Retail:** Retailers in the consumer electronics industry can take advantage of the trend of innovative camera displays by offering cameras with broad screens that provide a better user experience and attract tech-savvy customers. ## Related on Trend Hunter - [Wide-Angle Lens Action Cams](https://www.trendhunter.com/trends/xiaomi-mi-action-360.md) - [Point-and-Shoot-Inspired Action Cams](https://www.trendhunter.com/trends/sony-cybershot.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Flippable Retro-Style Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip.md) - [Foldable Structural Security Cameras](https://www.trendhunter.com/trends/psync-genie-s.md) - [Memory-Making Retro Camera Concepts](https://www.trendhunter.com/trends/duo-modular.md) - [DSLR-Like Vlogging Cameras](https://www.trendhunter.com/trends/vlogger-camera.md)