# 360-Degree News Feeds Facebook and Oculus Rift are Teaming up to Create 360-Degree Videos By Cadhla Gray | Published 2015-09-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/360degree-videos References: [gizmodo](http://gizmodo.com/facebook-and-oculus-will-bring-insane-360-degree-video-1732596798) & [theverge](http://www.theverge.com/2015/9/23/9383481/facebook-360-degree-video-news-feed-oculus) With all the virtual reality and 360-degree videos that are being made it only makes sense that [Facebook](https://www.trendhunter.com/trends/the-facebook-metaverse) is joining in on the interactive technological fun. Along with [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) [Rift](https://www.trendhunter.com/trends/samsung-xr-headset), Facebook is going to be bringing virtual reality-like videos to people's news feeds. This means that images will turn into immersive videos that allow viewers to click in any direction to view a wider perspective. The likes of Saturday Night Live, Star Wars and the Discovery Channel are up on the docket for participation in these 360-videos. This experience will increase marketing potential, celebrity promotions and simply entertain viewers. 360-degree videos of things like a celebrity workout or animals hunting are some imaginative ways this technology will be enjoyed. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Videos:** Disruptive innovation opportunity: Creating immersive experiences for viewers through 360-degree videos in news feeds. - **Immersive Marketing:** Disruptive innovation opportunity: Enhancing marketing potential by incorporating 360-degree videos into promotional campaigns. - **Interactive Entertainment:** Disruptive innovation opportunity: Providing interactive and engaging entertainment experiences through 360-degree videos in news feeds. ### Sectors Adopting This - **Social Media:** Disruptive innovation opportunity: Integrating 360-degree videos into social media platforms like Facebook's news feeds. - **Film and Television:** Disruptive innovation opportunity: Incorporating 360-degree videos into mainstream entertainment, such as Saturday Night Live and Star Wars. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilizing 360-degree videos to create immersive and engaging promotional content. ## Related on Trend Hunter - [App-Facilitated VR Integrations](https://www.trendhunter.com/trends/whatsapp-4.md) - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [VR-Enabling Exercise Attachments](https://www.trendhunter.com/trends/360vrfit.md) - [Immersive 360 camera debuts](https://www.trendhunter.com/trends/osmo-360.md) - [5G-Enabled 360-Degree Cameras](https://www.trendhunter.com/trends/nokia-360-camera.md) - [Social Metaverse Platforms](https://www.trendhunter.com/trends/horizon-worlds.md) - [Immersive Nature Documentaries](https://www.trendhunter.com/trends/ecosphere-1.md) - [Virtual Reality Education Products](https://www.trendhunter.com/trends/meta-quest-education.md) - [Social Video Editing Features](https://www.trendhunter.com/trends/meta-5.md)