# 360-Degree Video Sharing Platforms YouTube Partners with Giroptic to Introduce a New Video Format By Meghan Young | Published 2015-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/360degree-video References: [psfk](http://www.psfk.com/2015/01/youtubes-360-degree-videos-giroptic-3dcam.html) & [youtube](http://www.youtube.com) The panoramic video camera has been on the market for some time now, but sharing it on various social platforms has not been; YouTube recently announced it will be supporting 360-degree video footage. This news comes hot on the heels of YouTube's partnership with Giroptic, "the biggest French Kickstarter project to date raising over $1.4 million of its original $150,000 goal. The startup’s flagship product will be the 360cam," reports Psfk. More often than not, technology surpasses the platforms and interfaces with which to properly appreciate it. This 360-degree video platform provides just that so people are encouraged to use such cameras. YouTube appears to be celebrating its 10 year anniversary on a high note with its 360-degree video announcement. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **360-degree Video Platforms:** The rise of 360-degree video platforms allows for more immersive viewing experiences which could lead to further development of VR and AR technology. - **Social Media Integration of 360-degree Videos:** The ability to share 360-degree videos on social media platforms creates new opportunities for businesses to engage with their audiences. - **Panoramic Cameras:** With the integration of panoramic cameras on popular platforms like YouTube, there is a new market for companies to innovate and create new models of these cameras. ### Who This Affects Most - **Video Production:** 360-degree videos require specific production techniques which can create a new market for video production companies and freelancers. - **Social Media:** The integration of 360-degree videos on social media platforms could lead to the development of new advertising strategies and marketing campaigns. - **Virtual Reality:** The use of 360-degree videos on virtual reality platforms could create new opportunities for immersive experiences, creating a more interactive and engaged audience. ## Related on Trend Hunter - [5G-Enabled 360-Degree Cameras](https://www.trendhunter.com/trends/nokia-360-camera.md) - [360°-Degree Action Cameras](https://www.trendhunter.com/trends/x5-camera.md) - [3D Streaming Camera Models](https://www.trendhunter.com/trends/acer-spatiallabs-stereo-eyes.md) - [Pocket-Sized 3D Cameras](https://www.trendhunter.com/trends/qoocam-ego.md) - [Low-Cost 360-Degree Cameras](https://www.trendhunter.com/trends/akaso-360.md) - [Redesigned 360-Degree Cameras](https://www.trendhunter.com/trends/ricoh-theta-ntop.md) - [Video Streaming NFT Integrations](https://www.trendhunter.com/trends/youtube1.md) - [Dual Sensor 360 Cameras](https://www.trendhunter.com/trends/rs-1inch-360-edition.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md)