# 360-Degree Photography Umbrellas Panorella Turns Photos into the Interior Lining for Umbrellas By Michael Hemsworth | Published 2016-10-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/360degree-photography References: [spoon-tamago](http://www.spoon-tamago.com/2016/10/03/panorella-turns-your-360-photos-into-umbrellas/) & [panorel.la](http://panorel.la/) 360-degree photography is becoming more widely discussed and practiced by many around the world, and Panorella shows how the content is being put to use. At a cost of about $150, Panorella will print the interior section of the umbrella with a [panoramic photo](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1) that was shot by the purchaser. If the purchaser doesn't have a photo to use but still wants one of the umbrellas, Panorella has a number of stock options to choose from. Panorella is the work of Japan-based creative agency PARTY and identifies how photography is being printed and used in different ways other than being stored in albums. The 360-degree photography umbrellas from Panorella are expertly crafted and, although seemingly pricy, are inherently designed to last for a long time. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **360-degree Photography Merchandise:** Innovative products using 360-degree photography offer personalized merchandise options. - **Customizable Printing Services:** Printing services that allow for personalized and customizable imagery to be printed on a variety of products are on the rise. - **Interactive Fashion Accessories:** Fashion accessories that incorporate interactive and personalized elements through technology are gaining popularity. ### Industries Being Reshaped - **Photography Services:** There is a growing market for photography services that offer 360-degree imagery for use in creating personalized products and merchandise. - **Printing Services:** Customizable printing services that offer unique product personalization options using 360-degree photography are poised for growth. - **Fashion Accessories:** With the rise of personalized and interactive fashion products, fashion accessory manufacturers can benefit from incorporating 360-degree photography into their designs. ## Related on Trend Hunter - [Multi-Lens Capture Systems](https://www.trendhunter.com/trends/moon-walker-multi-cam.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [360-Degree Photography Systems](https://www.trendhunter.com/trends/miops-capsule-pro.md) - [Elongated Photo Printers](https://www.trendhunter.com/trends/hp-sprocket-panorama.md)