# Paper Water Bottles The Brandimage ‘360' By Marissa Brassfield | Published 2008-11-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/360-paper-water-bottle References: [core77](http://www.core77.com/blog/object_culture/360_paper_bottle_11829.asp) & [brand-image](http://www.brand-image.com/en/#/brand-vision-water.php) According to Brandimage, the creators of the 360 Paper Water Bottle, every day in the United States 60 million [plastic bottles are thrown away](https://www.trendhunter.com/trends/wenlock-spring); of these, 86% become garbage. That’s why Brandimage reinvented the traditional water bottle in a more eco-friendly fashion. The 360 Paper Water Bottle is made from 100% renewable food-safe resources. It is fully recyclable, and even its [six-pack containers](https://www.trendhunter.com/trends/vilsa) are made from 100% renewable resources. Brandimage also reports that its 360 Paper Water Bottle will stand up to all types of liquid, so its use is not just limited to water. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** A trend towards more sustainable packaging solutions in response to growing concerns of environmental impact. - **Circular Economy:** A trend towards creating closed-loop systems that design out waste and pollution. - **Renewable Resources:** A trend towards utilizing renewable materials instead of traditional non-renewable resources. ### Where This Applies - **Packaging Industry:** An industry that could benefit from exploring more sustainable packaging solutions. - **Beverage Industry:** An industry that could benefit from adopting eco-friendly packaging innovations, such as the 360 Paper Water Bottle. - **Materials Industry:** An industry that could benefit from investing in the development of renewable, food-safe materials for packaging and other products. ## Related on Trend Hunter - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Paper-Made Alcohol Bottles](https://www.trendhunter.com/trends/diageo-1.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md)